West Hollywood


The Oscars aren’t just for the actors and directors and everybody else who is part of the process of creating a movie and see their hard work pay off with a nomination or perhaps even winning the prestigious award.

The Oscars are also a time where big stars organize huge events to create awareness for a particular topic.  Elton John is one of the people who sought to create awareness for AIDS  at the 18th Annual Elton John AIDS Foundation Academy Award Viewing Party.

Big names attended naturally, among those are Serena Williams and Miley Cyrus.

We managed to obtain photos of Serena Williams and Miley arriving at the party in West Hollywood.

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Fashion Focus: Bjorn Borg Underwear F/W 08

You know Bjorn Borg is squirming in his seat since this could be the year that Rafael Nadal chips at his record of back-to-back Wimbledon and French Open singles titles.

But rest assured that Borg’s ass is enveloped in well-constructed Scandinavian underwear from his eponymous clothing line. TSF got a sneak peek into the kaleidoscopic fall/winter collection: they bring out skivvies in subtle shades of green, brown, black, and orange clashing with blue and pink; and in cuts from tight briefs to loose boxers to loungewear, so you’ll have something for every occassion.

Summer treat: The Swedish company, whose target customer is “young, averaging 15 to 30, with a fashionable sense and wants to make a statement wearing the underwear”, plans to launch in the U.S. market in August. (I can’t wait to see something other than Ginch Gonch prancing around West Hollywood.)

One pair at a time: Stockholm-based ad shop Farfar helped create the BB website, which aside from presenting the company’s latest wares and publishing an uber-casual photo blog (choice updates: Andre and Philip) also pushes visitors towards socially-conscious acts like sending old underwear to the warmonger of their choice. The winner, of course, was our own Dubya. Click on the video to see the delivery.