tournament champion

Federer Chocolate

Roger Federer and Lindt & Sprüngli, a premium chocolate manufacturer in Switzerland, announced a long term deal where Federer will serve as the global brand ambassador of its brand Lindt chocolates.

Lindt & Sprüngli expressed its happiness in partnering with the 15-time major tournament champion.It confirmed that the contract details will be kept confidential. In the past 160 years, Lindt & Sprüngli has never associated its products with any celebrity. Association with Federer is sure to establish global presence of this premium brand chocolates in key market segments. Federer with his practical approach and pleasant disposition fits well as a global ambassador for Lindt & Sprüngli. Lindt & Sprüngli claims it to be a perfect match of No. 1 chocolate and No. 1 tennis star as Federer and Lindt both stand for ‘Swissness,’ ‘Premiumness,’ ‘Quality’ and ‘Passion.’

Ernst Tanner, CEO and Chairman of the Board of Lindt & Sprüngli, comments: ‘We are naturally delighted to be able to name Roger Federer, an exceptional and well-known Swiss icon, as our brand ambassador. Together with Roger Federer, we will become the foremost ambassadors for Swiss quality.’ And Roger Federer confirms this: ‘I am Swiss by birth, and since my childhood, I have always been a great fan of LINDT chocolate. I am very excited to partner with the global leader in premium chocolate and I enjoy their products and am very impressed with their plans for future growth.’

Lindt & Sprüngli has already launched a successful communication campaign based on Maîtres Chocolatiers. The Association with Federer is sure to enhance the company marketing efforts to set the global stage for Lindt range of premium chocolates.

To read more about Roger Federer, go to www.RogerFedererBook.com and order a copy of the Rene Stauffer-authored book on Federer, THE ROGER FEDERER STORY, QUEST FOR PERFECTION.

Cash Repeats As Newport Champion; Denies Courier First Grass Title

NEWPORT, R.I., August 23, 2009 – Pat Cash successfully defended his singles title at the $150,000 Hall of Fame Champions Cup defeating Jim Courier 6-3, 6-4 Sunday in the championship match at the International Tennis Hall of Fame. The tournament victory was Cash’s second career title on the Outback Champions Series, the global tennis circuit for champions tennis players age 30 and over, and earned the 1987 Wimbledon champion $60,000. Cash’s tournament win at Newport last year was also over Courier in the final by the exact 6-3, 6-4 score line.

“I’ve been lucky this week,” said Cash. “I got a few lucky breaks today and you need that to beat these guys, who are all champions. The great thing about this tour, the Outback Champions Series, is that it is serious tennis. We get out there and you can see how hard we’re trying, but it’s also fun,”

Cash is regarded as one of the best serve-and-volley and grass-court players in tennis over the last 30 years. In addition to his 1987 Wimbledon title, Cash was a singles finalist on grass at the 1987 Australian Open. The 44-year-old Australian was the lone Wimbledon singles champion in the eight-player Newport field and was most comfortable on the grass courts at the International Tennis Hall of Fame all week.

“I wouldn’t say I grew up on the grass-court but I have played a lot of grass-court tennis,” said Cash. “It’s natural for me to play this style of game. It’s easy. I don’t have to think about it. I just serve and volley. I’m not smart enough to work out a game tactic against Jim so I just kind of keep serving and running to the net.”

Courier, playing in his 13th career Outback Champions Series final, was seeking the first career professional title on grass courts. However, the 1993 Wimbledon finalist and four-time major tournament champion earned $30,000 with the runner-up showing as well as 800 ranking points that further solidified his No. 1 ranking on the Outback Champions Series.

“If you watched this match at all you could see how difficult it is to return Pat’s serve,” said Courier. “He really spotted his serve beautifully once he got in to the rhythm today and from there I’m struggling because he’s such a beautiful volleyer. If he gets his hands on anything at the net then it seems the point’s over. I felt under pressure because I wasn’t getting to break point on his serve then that’s a lot of pressure on mine. He’s a great champion. He’s obviously a great grass-court champion. You don’t win Wimbledon if you’re not. It’s disappointing because I was hoping to win my first grass-court title.”

In Sunday’s third-place match, Todd Martin defeated Mark Philippoussis 6-3, 6-7(4), 10-6 (Champions Tie-Breaker).

Pete Sampras won the opening event on the 2009 Outback Champions Series, defeating John McEnroe in the final of the Champions Cup Boston in February. McEnroe won the second event of the year in Rio de Janeiro, Brazil, defeating Courier in the final. Sampras won his second title of the year at the Del Mar Development Champions Cup in Los Cabos, Mexico, defeating Patrick Rafter in the final. Courier won his first title of the 2009 season in April at the Cayman Islands, defeating Jimmy Arias in the final. Following Newport, remaining events on the Outback Champions Series will be held in Charlotte (Sept. 24-27), Surprise, Ariz. (Oct. 8-11) and Dubai, U.A.E. (Nov. 18-21).

Founded in 2005, the Outback Champions Series features some of the biggest names in tennis over the last 25 years, including Andre Agassi, Sampras, McEnroe, Courier and others. To be eligible to compete on the Outback Champions Series, players must have reached at least a major singles final, been ranked in the top five in the world or played singles on a championship Davis Cup team. The Outback Champions Series features eight events on its 2009 schedule with each event featuring $150,000 in prize money as well as Champions Series points that will determine the year-end Champions Rankings No. 1.

The International Tennis Hall of Fame & Museum, established in 1954, is a non-profit institution dedicated to preserving the history of tennis, inspiring and encouraging junior tennis development, enshrining tennis heroes and heroines, and providing a landmark for tennis enthusiasts worldwide. It was recognized as the sport’s official Hall of Fame in 1986 by the International Tennis Federation, the governing body of tennis. The International Tennis Hall of Fame’s legendary grass courts remain the only competition grass courts available for professional events and exhibitions, while also available for public play. For more information about the International Tennis Hall of Fame & Museum, events and programs, please call 401-849-3990 or log on to www.tennisfame.com

InsideOut Sports + Entertainment is a New York City-based independent producer of proprietary events and promotions founded in 2004 by former world No. 1 and Hall of Fame tennis player Jim Courier and former SFX and Clear Channel executive Jon Venison. In 2005, InsideOut launched its signature property, the Outback Champions Series, a collection of tennis events featuring the greatest names in tennis over the age of 30. In addition, InsideOut produces many other successful events including “Legendary Night” exhibitions, charity events, private corporate outings and tennis fantasy camps such as the annual “Ultimate Fantasy Camp”. Through 2008, InsideOut Sports + Entertainment events have raised over $4 million for charity. For more information, please log on to www.InsideOutSE.com or www.ChampionsSeriesTennis.com.