tennis racket

Wilson Promoting ULTRA Racket Franchise

Wilson Sporting Goods Co., is in the midst of promoting a new high performance racket franchise called ULTRA.  Wilson Labs, the innovation hub at Wilson, developed the ULTRA collection for the All-Courter, or player that hits from all corners of the court, who seeks a racket that is easy to swing, yet provides strong power and offers great maneuverability and comfort. Wilson Advisory Staff Member and Spanish tennis standout Feliciano Lopez is playing with the ULTRA on tour in 2016.

“As we visited courts all over the world to talk with All-Courter players – of all ages — about what they needed from a racket, our Wilson Labs team quickly realized versatility, power and ease were key,” said Hans-Martin Reh, General Manager of Wilson Racquet Sports. “To engineer that experience, we delved into our best designs for inspiration and created a modern racket with a unique frame geometry and state-of-the art materials and construction. For our athletes, the result is a racket that is easy to handle, feels effortless with every stroke, and yet is very, very powerful.”

The ULTRA racket features octagon geometry inside the frame and rounded geometry outside the frame. This innovative frame design was inspired by the Company’s new, cutting-edge BURN® FST racket geometry, which allows players to swing faster with less effort. The racket’s frame is complemented by premium High Performance Carbon Fiber to deliver power in every stroke. The racket is also lightweight and its Cushion Foam handle offers optimal shock absorption for comfort.

The ULTRA franchise consists of four racket models: 97, 100, 103S and 108. The ULTRA 97 combines the precision from a mid-plus headsize with easy power. This racket is smooth and its forgiving feel makes it perfect for both the advanced singles and doubles player.  The ULTRA 100 is best for intermediate to advanced All-Courters, while the ULTRA 103S is designed for intermediate level players who love the game and are looking to improve their performance. With Spin Effect™ Technology creating explosive spin and High Performance Carbon Fiber providing tons of power, the ULTRA 103S makes the game easier for a wide range of playing styles.

The ULTRA 108 is designed for the All-Courter who is building or mastering their basic tennis skills; it is ideal for the doubles player. This racket features a more traditional rounded frame geometry. It has a large oversize head and a big, comfortable sweetspot to provide high power.

The ULTRA is the second All-Courter collection to emerge from the Company’s PlayerID system. The UTLRA line will be available at specialty retailers and on www.wilson.com on December 15  The line will retail for $229.00 (USD).

ABOUT THE WILSON PLAYERID SYSTEM

The Wilson PlayerID system allows tennis players to easily identify the appropriate Wilson performance racket model based on their individual style of play.

Through extensive player research, Wilson identified three core playing styles in relation to the modern tennis game:

  • Baseliner – the player who battles from the baseline with consistency and speed
  • Attacker – the player who attacks the ball early to dictate play inside the baseline
  • All-Courter – a versatile player, who hits from all corners of the court

After identifying which playing style they belong to, athletes can quickly narrow their racket search by model type and weight. Every performance racket for Wilson will correspond with one of the three playing style segments, streamlining the racket selection process and ensuring a player’s equipment is best suited for his or her style of play.

ABOUT WILSON

Chicago-based Wilson Sporting Goods Co., a subsidiary of Amer Sports, is the world’s leading manufacturer of sports equipment, apparel and accessories. Wilson is the global leader in performance tennis and uses player insights to develop products that push tennis equipment innovation into new territories. Through its dedication to creating products that enable athletes at every level to perform at their best, Wilson has earned its place as a leader in sporting goods for over a century.

Win a Chance to Serve for $1 Million on National TV!

HILTON HEAD ISLAND, S.C. (August 18, 2009) — Ever dream of serving for the big prize, in front of thousands of fans? You can live your dream through a tennis-industry-wide sweepstakes called “Racket UP, America!”

If you’re the lucky winner, you’ll receive a trip to New York City to attend the “BNP Paribas Showdown for the Billie Jean King Cup” in Madison Square Garden on March 1, which will feature the top women tennis players in the world. In the middle of it all, you’ll step up to the line and hit a serve to a target that could make you a millionaire.

In the unique promotion, anyone who buys a new tennis racket—of any brand, and at any tennis retailer or pro shop—through Sept. 30, 2009, could win the chance to serve for $1 million. Consumers simply register their racket purchase at playtennis.com/million. Other prizes include a trip for two to the 2010 US Open Men’s Singles and Women’s Doubles finals and 20 $500 tennis merchandise prize packs. (Free entry available, see playtennis.com/million for official rules and details.)

The BNP Paribas Showdown on March 1, which is part of “Tennis Night in America,” will bring together four of the world’s best women pros who are 2009 Grand Slam winners or No. 1 players, vying for $1.2 million in prize money and the Billie Jean King Cup. Serena Williams is the defending champion, and so far, she and Svetlana Kuznetsova have qualified for the Madison Square Garden event. Williams won the 2009 Australian Open and Wimbledon tournaments; Kuznetsova won this year’s French Open. (For more on the BNP Paribas Showdown, visit www.stargamesinc.com/bnpparibasshowdown.html.)

The Showdown’s format will be two one-set semifinals followed by a best-of-three-set final. The “Racket UP, America!” sweepstakes winner will hit the potential million-dollar serve between the second semifinal and the final, in front of the MSG crowd and a television audience. The winner also will meet tennis legends Billie Jean King and Ivan Lendl, along with other tennis champions.

“We are thrilled to be able to have the ‘Racket UP, America!’ sweepstakes winner go for a million dollars at the BNP Paribas Showdown,” says Jerry Solomon, president of StarGames, which is partnering with Madison Square Garden to produce the event. “This is what Tennis Night in America is all about—a real celebration of tennis. We’re happy to help bring attention to such a worthwhile industry-wide promotion.”

“‘Racket Up, America!” is a collaborative effort by the tennis industry designed to generate excitement and interest in the sport while helping to stimulate retail sales. “Tennis is a fun, social, healthy, lifelong sport,” says Jon Muir, president of the Tennis Industry Association, which is spearheading the promotion. “We’ve been thrilled that over the last eight years, tennis participation has grown 43 percent, far outpacing all other traditional sports, according to the Sporting Goods Manufacturers Association.”

You can follow “Racket Up, America!” on Twitter and Facebook. More information, including official rules and details, is at playtennis.com/million.