tennis events

Around The Corner: Hamburg And Atlanta Hit It Off This Week

The International German Open – Hamburg, Germany

The German Open offers European clay-court specialists another opportunity to pad their ranking point totals for the year.

Russian Nikolay Davydenko is seeded first but given his play as of late I wouldn’t expect much in terms of results here. Struggling to find his game after returning from injury, Davydenko was bounced in the first round in Stuttgart last week and is 3-4 since returning from a three month layoff. While Davydenko is the returning champion, he will have considerable difficulty in defending this time around.

Nicolas Almagro is seeded fifth and is always dangerous on red clay. The Spaniard just captured the title in Bastad, his first of 2010, and has a favorable draw here in Hamburg. One knock against Almagro however is that he usually disappoints after a big result. Consistency is lacking and it will be a challenge for him to put together back-to-back titles.

Veterans Juan Carlos Ferrero and Tommy Robredo are both in the draw and have the ability to raise the trophy as does Albert Montanes who won in Stuttgart last week.

Third seeded Jurgen Melzer has performed well at the last two Grand Slams, where he made the semis at Roland Garros and the fourth round at Wimbledon, but then bowed-out 4-6, 1-6 to Montanes a week ago on clay.

Second seeded David Ferrer is my favorite here and performed well in Bastad where he lost just a few days ago in the semi-finals to Robin Soderling in three sets.

The Atlanta Tennis Championships – Atlanta, Georgia

The city of Atlanta gets to host an ATP event for the first time since 2001 when Andy Roddick won his first ATP tournament. Previously this tournament was held on green clay, but returns as a hard-court event leading up to the U.S. Open. The city is no stranger to big tennis events as it hosted the Atlanta Olympics in 1996.

Roddick gets a first-round bye and could face Xavier Malisse in the third round. Roddick holds an 8-0 career advantage against the 58th ranked Belgian, who is climbing his way back up the rankings as of late.

If you’re a fan of American tennis you’ll want to keep a close eye on the second quarter of the draw. There you’ll find a quartet of aging American players who will fight for the chance of facing Roddick in the semi-finals.

Twenty-nine year old Taylor Dent gets an opening round match against thirty year old James Blake that should be a crowd pleaser. Blake has dropped out of the top-hundred while Dent is working on moving back towards the top-fifty. Blake is taking his departure from the upper-echelon of the game with much difficulty and has talked recently about how this could be his last year on tour if things do not improve.

Also lurking in this section are twenty-seven year old Robby Ginepri and twenty-eight year old Mardy Fish. I would look to Fish to have the best chance of breaking out of this section of the draw as he won the title in Newport, Rhode Island just over a week ago.

Third seeded Lleyton Hewitt should be able to have a solid run in Atlanta and his presence here indicates to me that he is serious about taking a good run in Flushing Meadows. The veteran from Australia can still hit a good ball and is always a threat when healthy.

In the bottom quarter look for second seeded John Isner to advance quite deep in the draw. I’d imagine that Isner has more than recovered from his epic first-round victory at Wimbledon over Nicolas Mahut. Let’s hope that Isner has found some time to practice around his recent media blitz that included reading the top-ten list on Late Night with David Letterman and winning an ESPY award for greatest record-breaking performance.

InsideOut Turns to Amplify

NEW YORK – July 20, 2009 – InsideOut Sports & Entertainment announced today it has retained Amplify Sports and Entertainment for sponsorship sales representation of InsideOut’s signature property, the Outback Champions Series. InsideOut, co-founded by Hall of Fame tennis champion Jim Courier and former SFX and Clear Channel executive Jon Venison, is an independent producer of proprietary events and promotions.  The Outback Champions Series is a collection of tennis events featuring many of the greatest players of the past 25 years, including Andre Agassi, John McEnroe, Pete Sampras and many others.

Amplify will help secure Outback Champions Series corporate partnerships.  Founded in 2005, it features eight events on its 2009 schedule with each event featuring $150,000 in prize money.  To be eligible to compete on the Outback Champions Series, players must have reached at least a major singles final, been ranked in the top five in the world or played singles on a championship Davis Cup team.

“Amplify has a stellar record in helping build partnerships between top brands and marquee properties,” said InsideOut Sports + Entertainment co-founder Jim Courier. ”We look forward to working with them to build upon the success of the Outback Champions Series.”.

“The Outback Champions Series offers advertisers unprecedented access to many of the biggest names in tennis and the ability to connect in a meaningful way with target customers,” said Michael A. Neuman, president of Amplify Sports and Entertainment.  “We’re excited to work with InsideOut to secure new corporate partners for this great property.”

About Amplify Sports and Entertainment

Amplify Sports and Entertainment specializes in maximizing clients’ investments in sports, lifestyle and entertainment sponsorship. Through strategic insight, Amplify builds brands by customizing compelling, relevant and memorable marketing programs that drive sales by establishing a deeper, more emotional bond with target consumers. Proprietary tools, the Sponsorship Snapshot™ and the Sponsorship Amplifier™, offer the industry the most comprehensive resources for evaluating return on sponsorship marketing investments. Clients include: ABSOLUT® VODKA, Allergan, Inc., American Bass Anglers, Business Clubs of America (Philadelphia), BOTOX®, Champions Series, Cruzan® Rum, Everlast, Ford Models, Gardenburger, ING Direct, International Sports Properties, Level™ Vodka, Inc., Juvéderm™, Major League Soccer, National Grid, Nikon, Inc., Pepsi Bottling Group, SportsNet New York (SNY), Strike Ten Entertainment, Time Warner Center, USA Field Hockey, U. S. National Whitewater Center, United States Tennis Association, US Speedskating, Volkswagen of America and XanGo, LLC. For more information on Amplify Sports and Entertainment, LLC visit www.ampfirm.com.

About InsideOut Sports & Entertainment

InsideOut Sports + Entertainment is a New York City-based independent producer of proprietary events and promotions founded in 2004 by former world No. 1 and Hall of Fame tennis player Jim Courier and former SFX and Clear Channel executive Jon Venison. In 2005, InsideOut launched its signature property, the Outback Champions Series, a collection of tennis events featuring the greatest names in tennis over the age of 30. In addition, InsideOut produces many other successful events including “Legendary Night” exhibitions, charity events and tennis fantasy camps such as the annual “Ultimate Fantasy Camp”. Through 2008, InsideOut Sports + Entertainment events have raised over $4 million for charity. For more information, please log on to www.InsideOutSE.com or www.ChampionsSeriesTennis.com.