tastes

FEDERER LIKES MERCEDES – OR MORE CDS?!?!

Roger Federer was introduced last week as a new brand ambassador for Mercedes-Benz.

It is a perfect partnership as both Federer and Mercedes represent elegance and excellence.

To boot, Federer was quoted in the press since he was a youngster about wanting to buy a Mercedes – or was he misquoted?

Rene Stauffer, in his book THE ROGER FEDERER STORY: QUEST FOR PERFECTION ($24.95, New Chapter Press, www.RogerFedererBook.com), discusses a funny misunderstanding involving Federer and his mother from when he was a young teenager. The excerpt is below.

Lynette Federer was astonished to read one of her son’s first interviews in a Swiss newspaper when he was still a youngster. The question to Federer was “What would you buy with your first prize money paycheck?” and the answer actually printed in the paper was “A Mercedes.” Roger was still in school at the time and didn’t even have a driver’s license. His mother knew him well enough to know that the answer couldn’t be correct. She called the editors of the paper and asked to hear the taped conversation. The mother’s intuition was correct. He had really said, “More CD’s.”

Roger Federer never had extravagant tastes. Money was never the main incentive for him to improve. It was rather a pleasant by-product of his success.