K-Swiss

BEST Tennis Client Sam Querrey Signs with K-Swiss

November 3, 2009, LOS ANGELES, CaliforniaBEST (Blue Entertainment Sports Television) Tennis announced today that #24 ATP World Tour Singles Player Sam Querrey has signed a new, multi-year apparel and shoe deal with leading tennis manufacture K-Swiss.  Querrey, just 22-years-old, has been with adidas for the past three years, and will make his debut in K-Swiss in 2010 when he kicks off the season in Australia.  Querrey will become the second highest ranked player on the ATP World Tour to be wearing K-Swiss, and will join an elite group of professional tennis players already apart of the K-Swiss team including Jim Courier, Tommy Haas, Mardy Fish, Vera Zvonareva and Alona and Kateryna Bondarenko.

Querrey is currently the youngest ranked American singles player, and regarded as the leading American following the Andy Roddick, James Blake and Mardy Fish generation.  Querrey now becomes only the second American to wear K-Swiss after Mardy Fish.

“I am excited to sign with K-Swiss, a smaller group, but where I will have a bigger role enhancing their presence in the U.S.” said Sam Querrey.  “I look forward to working with Mardy Fish to grow the K-Swiss brand in the U.S.”

Querrey has had a stellar 2009 which started in Auckland, New Zealand, where he was a finalist at the International Series before heading into the Australian Open. This summer, Querrey advanced to the finals of three consecutive Olympus US Open Series events (Rhode Island, Indianapolis, Los Angeles) and captured his second career title at the LA Tennis Open in July before becoming the winner of the 2009 Olympus US Open Series.  Querrey won his first ATP World Tour Career title in 2008 at the Tennis Channel Open in Las Vegas, and was also apart of the 2008 U.S. Davis Cup and Olympic teams.

“We are very pleased to have Sam join the K-Swiss family,” commented John Tobias, BEST Tennis President.  “It’s a company we are very familiar with and have done a couple of other deals with for top players Mardy Fish, Vera Zvonareva and Alona & Kateryna Bondarenko.  We feel this is a perfect fit for Sam, and he is very excited about this new partnership with K-Swiss.”

K-Swiss, which is headquartered in West Lake Village, California, is only five minutes away from where Querrey grew-up and went to high school.  The new K-Swiss deal was negotiated between Querrey’s agent BEST Tennis President, John Tobias, and K-Swiss Director of Sports Marketing, Erik Vervloet.

Henin announces return to Sony Ericsson WTA Tour: This Week in Tennis Business

From seven-time Grand Slam singles champion Justine Henin announcing her return to the Sony Ericsson WTA Tour to Zina Garrison settling her racial discrimination lawsuit with the USTA to the Indianapolis Tennis Center being named a USTA Certified Regional Training Center to nearly 47 million viewers tuning into to the television coverage of the six week long Olympus US Open Series to a record 721,059 fans attending the US Open this year, these stories caught the attention of tennis fans and insiders this week.

  • Former world No. 1 Justine Henin ended months of rumors when she announced her return to the Sony Ericsson WTA Tour on Belgian television station RTL. “I’m truly happy and profoundly moved to be able to announce this evening that I am going to return to competition,” said Henin, who is now 27 years old. Henin wants to participate in exhibition events in Charleroi, Belgium and Dubai to prepare her game in time to play in the Australian Open in January. “Justine is one of the great champions in the history of women’s tennis, and we, along with millions of her fans around the globe, are thrilled with her announcement today,” said Stacey Allaster, CEO of the Sony Ericsson WTA Tour.

  • Le Soir announced that Belgacom, a Belgian telecommunications company, will be Justine Henin’s sponsor during her comeback.

  • Former United States Fed Cup captain Zina Garrison settled her racial discrimination lawsuit with the USTA, but terms of the lawsuit were not disclosed.

  • The USTA announced that the Indianapolis Tennis Center on the campus of Indiana University-Purdue University Indianapolis (IUPUI), has been named a USTA Certified Regional Training Center.

  • In its sixth year of existence, the Olympus US Open Series had its most successful season. A record of nearly 47 million viewers tuned into the television coverage over the six week season. Attendance was high at all events including 226,000 fans turning out during the two week Western & Southern Financial Group Masters and Women’s Open in Cincinnati and more than 200,000 at the Rogers Cup in Montreal, which is an ATP World Tour record for a one week tournament. “The success of the Olympus US Open Series in its sixth year proves that the Series is as popular as ever among players, fans and television viewers,” said Jim Curley, Chief Professional Tournaments Officer of the USTA. “The Series provides a national platform to promote the sport and showcase the USTA’s efforts to grow the game at every level, as we did with the Quick Start play format in a number of series markets.”

  • This year’s US Open attendance reached an all-time high with 721,059 fans attending the two week Grand Slam tournament in New York, surpassing last year’s mark of 720,227. The US Open also set a first week record with 423,427 fans attending, including a single day record of 61,554 fans attending during the first Friday of the tournament.

  • In the US Open championship match on CBS that saw Juan Martin del Potro beat Roger Federer to capture his first Grand Slam singles title, television ratings increased by 41 percent from last year. The overall viewership throughout the tournament was 55.8 million, a 24 percent increase from the 2008 tournament.

  • USOpen.org, the official website of the US Open, had unique hits on the website from more than 200 countries and a total of 392 million page views, which was an increase from the 222 million page views in 2008.

  • Roger Federer was fined $1,500 by the US Open for an audible obscenity during the US Open final. USTA spokesman Chris Widmaier said a total of $31,500 in fines was collected by the tournament.

  • Serena Williams will be featured in a Proctor & Gamble ad campaign for its Tampax brand in October magazines.

  • Patron, the national vehicle of Malaysia, has signed on to be the tournament title sponsor for the inaugural Malaysian Open in Kuala Lumpur. The tournament will be held from September 26 to October 4.

  • The 2009 Grand Slam for Children hosted by Andre Agassi and presented by Genworth Financial will take place on Saturday, September 26 at the Wynn in Las Vegas. Now in its 14th year, the Grand Slam for Children has already raised nearly $75 million to support a movement to improve education for children.

  • Daniel Kaplan of SportsBusiness Journal reports that Novak Djokovic is in negotiations with K-Swiss for a clothing sponsorship deal. Djokovic’s clothing contract with adidas finishes at the end of this year.

  • According to the Melbourne Sun, Paul McNamee, the Chief Executive of the Australian Open from 2000 to 2006, has put his name in as a possible candidate to be the next President of Tennis Australia.

  • 2009 US Open junior singles champion Bernard Tomic of Australia has left the Bollettieri Tennis Academy in Florida and will now train in Australia.

  • On September 17, the Tennis Channel launched, Court Report, which is a one-minute nightly news update that will be produced four times a night on Thursday through Monday and will appear at the top of the hour from 7pm to 10pm EST. Court Report will be anchored in turns by experienced broadcast journalists, Cari Champion, Arlene Santana and Angela Sun.

  • Five-time Grand Slam singles champion Martina Hingis was the first celebrity voted off of the BBC’s reality show, Strictly Come Dancing. “It was a great experience, I learned so much,” said Hingis. “I wish it would continue but here we are.”

  • According to Latvian media, Ernests Gublis has hired former pro Hernan Gumy as his new coach.

  • Former world No. 2 Tommy Haas has signed a sponsorship deal with Lagardere, which is a French conglomerate with holdings in publishing, retail, media and aerospace.

  • American teenager Melanie Oudin has signed an endorsement deal with AirTran Airways. “I am thrilled to have AirTran as a partner as I strive to reach my goals as a professional tennis player,” said Oudin.

  • Gilbert Ysern, Director of the French Open, has downplayed but did not deny rumors that the French Open might move to Disneyland Paris. “It’s really premature to discuss such a project,” Ysern told L’Equipe. “We can’t deny the possibility exists, but no negotiations have been initiated. We are still working actively on the Georges Hébert stadium project. But given the technical and political problems we face, we have to envisage the worst-case scenario — that is to say, not being able to properly complete the project and being forced to leave Roland Garros.”

  • The day after her loss to Kim Clijsters in the US Open final, Caroline Wozniacki went apartment shopping in Manhattan. “On Monday, I went with my parents and a real estate agent to look at some properties in New York where I would really like to have a home in the U.S. to come stay and train at during the year,” Wozniacki said on her blog on her official website.

Kournikova, Zvonareva Walk The Cat-Walk For K-SWISS

Anna Kournikova and Vera Zvonareva were the celebrity “cat-walkers” Wednesday night at the K-Swiss US Open party and fashion show in New York City. Both Russian beauties, along with other fashion models, showed off the wide variety of K-Swiss clothing, gearing towards many different demographics, from hipsters to country-clubbers. Kswiss sponsors an increasing number of tennis athletes, including Tommy Haas, Mardy Fish, Jim Courier and others. For more on K-Swiss, go to www.kswiss.com.

The original Anna (with one n) is back

Chat with her online, follow her Twittering, and she might even give you a call

Anna Kournikova and SportsMates, Inc., today announced the relaunch of Kournikova.com, Anna’s official website.

The K-Swiss-sponsored project features Anna’s personal blog (she was in Tijuana recently), videos and photo galleries (including some from her personal collection).

The site also features an About Me section with a list of her current favorites, product recommendations, where she is, and status updates sent from her mobile phone.

“I am so excited to relaunch my new website,” said Kournikova. “I love communicating with my fans and I am looking forward to having a lot more personal interaction with them in the new Ask Anna community section of my site. It’s a great way for me to keep the relationship strong and I hope they enjoy the new site as much as I do!”

She might call you: To celebrate the relaunch of Kournikova.com, lead sponsor K-Swiss is giving fans the chance to win autographed memorabilia and a telephone call from Anna as part of the K-Swiss “Win a Call from AnnaK” Sweepstakes and Contest which begins on May 19, 2008. Click here for more info.

“We are excited to partner with Kournikova.com as Anna is a fantastic brand ambassador for K-Swiss with her tennis background as well as her unique perspective on women’s athletic footwear and apparel,” stated Jennifer Weiderman, Vice President of Marketing for K-Swiss.

Live chats: K-Swiss will be hosting live online chats with Anna for the members of SportsMates. The first will take place on May 31, 2008 at 3 p.m. Eastern.

FYI: Originally launched in 2001, Kournikova.com has consistently ranked as one of the most popular official athlete websites. According to Lycos, Anna was the most searched-for athlete on the Internet in 2007, a title she’s held for the past eight years.

Anna Kournikova and SportsMates, Inc. Relaunch Kournikova.com

NOVATO, Calif., May 12, 2008 – Tennis star Anna Kournikova and SportsMates, Inc., the global sports social network, today annAnna Kournikova relaunches her siteounced the relaunch of Kournikova.com, Anna’s official website, with K-Swiss as lead sponsor.

Originally launched in 2001, Kournikova.com has consistently ranked as one of the most popular official athlete websites. According to Lycos, Anna was the most searched-for athlete on the Internet in 2007, a title she’s held for the past eight years.

The completely revamped Kournikova.com features Anna’s personal blog, videos and photo galleries containing exclusive photos from Anna’s personal collection, including behind-the-scenes photos from Anna’s photo shoots and appearances.

The site also features an About Me section that provides her fans with an intimate look into both her professional history as well as current favorites, upcoming events, product recommendations, where she is and status updates sent from her mobile phone.

In addition, the more than 340,000 registered members of Kournikova.com now have their own social networking community on SportsMates.

“I am so excited to relaunch my new website,” Anna Kournikova said. “I love communicating with my fans and I am looking forward to having a lot more personal interaction with them in the new Ask Anna community section of my site. It’s a great way for me to keep the relationship strong and I hope they enjoy the new site as much as I do!”

“Anna has some of the most passionate fans in the world,” stated Blair Cummins, CEO of SportsMates, Inc. “We’re pleased to offer them a highly interactive website and social network to connect with Anna and each other.”

To celebrate the relaunch of Kournikova.com, lead sponsor K-Swiss is giving fans the chance to win autographed memorabilia and a telephone call from Anna as part of the K-Swiss “Win a Call from AnnaK” Sweepstakes and Contest which begins on May 19, 2008. For more information, visit http://www.kournikova.com/win-a-call-from-annak/.

“We are excited to partner with Kournikova.com as Anna is a fantastic brand ambassador for K-Swiss with her tennis background as well as her unique perspective on women’s athletic footwear and apparel,” stated Jennifer Weiderman, Vice President of Marketing for K-Swiss.

K-Swiss will be hosting live online chats with Anna for the members of the social networking community on SportsMates located at http://clubs.sportsmates.com/kournikova/. The first will take place on May 31, 2008 at 3 p.m. Eastern.

About Anna Kournikova
Anna Kournikova is one of today’s most recognized female professional athletes, known the world over for her illustrious tennis career. Over the course of her profession, Anna gained much success in both singles and doubles, reaching the height of her career in 1999 and 2000, where she reached #1 in the world in doubles and #8 in the world in singles in 2000. With her doubles partner, Martina Hingis, she won 2 Grand Slam titles at The Australian Open in 1999 and 2002. Anna’s celebrated tennis career has transcended the sports industry and launched her into the mainstream worlds of fashion, beauty, health and fitness. Anna is currently the spokeswoman for K-Swiss and collaborates with the California-based company on tennis and lifestyle sportswear. Anna is also looked up to as a role-model, with her appeal and reputation extending far beyond the confines of the court. She is an active supporter of the Boys and Girls Club of America.

About SportsMates, Inc.
SportsMates, Inc. (http://www.sportsmatesinc.com/) operates SportsMates (http://www.sportsmates.com/), a global online social network dedicated to providing passionate sports fans a free, one-stop communications platform. The company’s innovative business solutions connect fans, leagues, teams, athletes and sponsors.
SportsMates, Inc. also operates PorDeporte (http://www.pordeporte.com), a Spanish-language sports social network with over 30,000 registered members.

About K-Swiss
Located in Westlake Village, CA, K-Swiss (NasdaqGS:KSWS – News) is a publicly traded company founded forty years ago by two Swiss brothers. The brothers, avid tennis players, introduced the first all-leather tennis sneaker, the K-Swiss “Classic” in 1966, filling a void in the market. The firm currently makes tennis, running, training, lifestyle footwear and apparel.

Fashion Focus: K-Swiss springs forward with Haas

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The March issue of Tennis has this two-page ad of German dreamboat Tommy Haas modeling for his new sponsor, K-Swiss. I want that headband!

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Tennis goods: There’s not much to look at in their tennis line — the graphics on these tees aren’t anything special. From left to right: Tnns Ball Prntd Crew, $45; IN Motion Slvlss Crw, $42; Ultracel Polo, $52.

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But this jacket from their casual line gets our thumbs up. Skur Track Jacket, $70.

Shoes: Yep, if there’s one thing K-Swiss is known for, it’s delicious shoes. Check out the latest offerings.

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Debut: K-Swiss Tommy made a quick debut at the Delray Beach International Tennis Championships last week. Still rusty from a shoulder injury layoff, he bowed out in the first round to Diego Hartfield 6-2 3-6 6-2.

(ad from Tennis, Haas photo by Palm Beach Post)