Joel Drucker

“On This Day In Tennis History” Mobile App Now Available On Kindle

NEW YORK – “On This Day In Tennis History,” the book and mobile app that documents daily anniversaries of historic and unusual events in tennis history, is now available as an electronic Kindle download. The new electronic version – and the mobile app – have been updated with recent tennis happenings into 2014.

The Kindle edition of the compilation is available for $7.99 here on Amazon.com: http://www.amazon.com/This-Tennis-History-Day-Day-ebook/dp/B00JQDZ43U/ref=tmm_kin_swatch_0?_encoding=UTF8&sr=8-1&qid=1402513835 The mobile app is available for $1.99 in both Apple’s AppStore and the Google Play Store at www.TennisHistoryApp.com.

“On This Day In Tennis History” provides fans with a fun and fact-filled calendar-like compilation of historical and unique tennis anniversaries, events and tennis happenings for every day of the year. Presented in a day-by-day format, the entries in this mini-encyclopedia include major tournament victory dates, summaries of the greatest matches ever played, trivia, birthdays and statistics as well as little-known and quirky happenings.

The mobile app is easy-to-use and packed with fascinating details featuring captivating and unique stories of players such as Roger Federer, Rafael Nadal, Serena Williams, Maria Sharapova, Novak Djokovic, John McEnroe, Chris Evert, Billie Jean King, Jimmy Connors, Martina Navratilova, Venus Williams, Andre Agassi, Pete Sampras among many others.

Features of the “This Day In Tennis History” app include:

 

•     Easily browse daily anecdotes and facts

•     View birthdays for top legends and current players

•     Tweet and email options makes sharing a breeze

•     Set up daily reminders

•     Quickly search the archive by player

•     Save your favorite entries

•     No internet connection needed

•     Entries will be updated periodically

 

“On This Day In Tennis History” was created by Randy Walker, the former USTA press officer now the managing partner of New Chapter Media (www.NewChapterMedia.com) and developed and designed by Miki Singh, the former ATP Tour press officer and the founder of www.FirstServeApps.com. Most of the content in the app was originally published in Walker’s hard copy book “On This Day In Tennis History” ($19.95, available here on Amazon.com http://m1e.net/c?96279190-.PAh92abybkPc%4018743019-Kel6bOgMLp6Qc published by New Chapter Press.

Said Tennis Hall of Famer and current U.S. Davis Cup captain Jim Courier of the book, “On This Day In Tennis History is a fun read that chronicles some of the most important—and unusual—moments in the annals of tennis.” Tennis historian Joel Drucker, author of the book “Jimmy Connors Saved My Life,” called the book compilation “an addictive feast that you can enjoy every possible way—dipping in for various morsels, devouring it day-by-day, or selectively finding essential ingredients.”

The app can be found by searching “Tennis History” in the iTunes App Store and Play Store or directly at these two links:

 

Apple iTunes: https://itunes.apple.com/us/app/this-day-in-tennis-history/id647610047?ls=1&mt=8

Google Play: https://play.google.com/store/apps/details?id=com.firstserveapps.thisdayintennis

 

Fans can follow the app on social media at www.Twitter.com/ThisDayInTennis and at https://www.facebook.com/thisdayintennis

Founded in 1987, New Chapter Press (www.NewChapterMedia.com) is also the publisher of “Andy Murray, Wimbledon Champion, The Full Extraordinary Story“ by Mark Hodgkinson, “The Greatest Tennis Matches of All-Time” by Steve Flink, “The Education of a Tennis Player” by Rod Laver with Bud Collins, “Macci Magic: Extracting Greatness From Yourself And Others” by Rick Macci with Jim Martz, “Court Confidential: Inside The World Of Tennis” by Neil Harman, “Roger Federer: Quest for Perfection” by Rene Stauffer (www.RogerFedererBook.com), “The Bud Collins History of Tennis” by Bud Collins, “The Wimbledon Final That Never Was” by Sidney Wood, “Acing Depression: A Tennis Champion’s Toughest Match” by Cliff Richey and Hilaire Richey Kallendorf, “Titanic: The Tennis Story” by Lindsay Gibbs, “Jan Kodes: A Journey To Glory From Behind The Iron Curtain” by Jan Kodes with Peter Kolar, “Tennis Made Easy” by Kelly Gunterman, “A Player’s Guide To USTA League Tennis” by Tony Serksnis, “A Backhanded Gift” by Marshall Jon Fisher, “Boycott: Stolen Dreams of the 1980 Moscow Olympic Games” by Tom Caraccioli and Jerry Caraccioli (www.Boycott1980.com), “Internet Dating 101: It’s Complicated, But It Doesn’t Have To Be” by Laura Schreffler, “How To Sell Your Screenplay” by Carl Sautter, “Bone Appetit: Gourmet Cooking For Your Dog” by Suzan Anson, “The Rules of Neighborhood Poker According to Hoyle” by Stewart Wolpin among others.

 

Rod Laver Anniversary Is Next Tuesday, January 27

40th Anniversary of “The Rocket” Winning First Leg of 1969 Grand Slam

Significant anniversaries in the history of the Australian Open – including Tuesday’s 40th anniversary of Rod Laver’s Australian Open victory that was the first leg of his historic 1969 “Grand Slam” – are documented in the new book “On This Day In Tennis History.”

“On This Day In Tennis History” ($19.95, New Chapter Press, 528-pages, www.tennishistorybook.com) is the new tennis book written by Randy Walker, that is a calendar-like compilation of historical and unique anniversaries, events and happenings from the world of tennis through the years.

The 40th anniversary of Rod Laver’s win at the 1969 Australian Open comes on Tuesday, January 27. It was on that day that Laver defeated Spain’s Andres Gimeno, a newly announced inductee in the International Tennis Hall of Fame, by a 6-3, 6-4, 7-5 margin in the Australian Open final, played that year at the Milton Courts in Brisbane. Laver goes on to win an historic second Grand Slam by defeating winning the French Open, Wimbledon and the U.S. Open to sweep all four major titles in the same year.

“On This Day In Tennis History” is a fun and fact-filled, this compilation offers anniversaries, summaries, and anecdotes of events from the world of tennis for every day in the calendar year. Presented in a day-by-day format, the entries into this mini-encyclopedia include major tournament victory dates, summaries of the greatest matches ever played, trivia, and statistics as well as little-known and quirky happenings. Easy-to-use and packed with fascinating details, the book is the perfect companion for tennis and general sports fans alike and is an excellent gift idea. “On This Day In Tennis History” is available for purchase via on-line book retailers and in bookstores in the United States, Canada, the United Kingdom, Australia and New Zealand.

Said Hall of Famer, two-time Australian Open champion and Outback Champions Series co-founder Jim Courier of the book, “On This Day In Tennis History is a fun read that chronicles some of the most important – and unusual – moments in the annals of tennis. Randy Walker is an excellent narrator of tennis history and has done an incredible job of researching and compiling this entertaining volume.” Said tennis historian Joel Drucker, author of Jimmy Connors Saved My Life, “An addictive feast that you can enjoy every possible way – dipping in for various morsels, devouring it day-by-day, or selectively finding essential ingredients. As a tennis writer, I will always keep this book at the head of my table.” Said Bill Mountford, former Director of Tennis of the USTA National Tennis Center, “On This Day In Tennis History is an easy and unique way to absorb the greatest – and most quirky – moments in tennis history. It’s best read a page a day!”

Other Australian Open interesting anniversaries over the course of the rest of the tournament are as follows:

January 25, 2003 – Serena Williams clinches “The Serena Slam” beating older sister Venus Williams 7-6 (7-4), 3-6, 6-4 to win the Australian Open and complete her sweep of four consecutive major championships. Venus, ironically, is the final-round victim of Serena’s in all four of the major tournaments. Serena joins Maureen Connolly, Margaret Court, Martina Navratilova and Steffi Graf as the only women to hold all four major tournament titles at the same time. “I never get choked up, but I’m really emotional right now,” says Serena in the post-match ceremony. “I’m really, really, really happy. I’d like to thank my mom and my dad for helping me.” The win for Serena places her ahead in her head-to-head series with Venus by a 5-4 margin. Says Venus of her younger sister, “I wish I could have been the winner, but of course you have a great champion in Serena and she has won all four Grand Slams, which is something I’d love to do one day.”

January 26, 1992 – Twenty-one-year-old Jim Courier defeats Stefan Edberg 6-3, 3-6, 6-4, 6-2 to win his first Australian Open singles title, putting him in position to become the first American man to rank No. 1 since John McEnroe in 1985. Courier becomes the first American man to win the Australian Open in 10 years and celebrates his win by running out of the stadium and jumping into the nearby Yarra River, one of the most polluted rivers in the world. Says Courier of the river’s condition, “It was really dirty.” Courier assumes the No. 1 ranking on Feb. 10.

January 27, 1970 – Playing in a drizzle and swirling wind on the grass courts of White City in Sydney, Arthur Ashe wins the Australian Open men’s singles title, defeating Australian Dick Crealy 6-4, 9-7, 6-2. The singles title is Ashe’s second at a major tournament – to go with his 1968 triumph at the U.S. Open. Margaret Court needs only 40 minutes to win the Australian Open women’s title for a ninth time, defeating Kerry Melville 6-3, 6-1 in the women’s singles final.

January, 27, 2008 – Novak Djokovic outlasts unseeded Frenchman Jo-Wilfried Tsonga 4-6, 6-4, 6-3, 7-6 (2) to win the men’s singles title at the Australian Open – his first major singles title. Seeded No. 3, the 20-year-old Djokovic becomes the first man from Serbia to a major singles title. Djokovic snaps a streak of 11 straight major championships won by either world No. 1 Roger Federer or No. 2 Rafael Nadal. Tsonga, ranked No. 38, was attempting to become the first Frenchman in 80 years (Jean Borotra in 1928) to win the Australian men’s singles championship.

January 28, 1946 – John Bromwich wins the men’s singles title at the Australian Championships – the first major championships held in the post World War II era, defeating 19-year-old fellow Australian Dinny Pails 5-7, 6-3, 7-5, 3-6, 6-2 in the final.

January 28, 1989 – Steffi Graf wins her second Australian Open singles title, defeating Helena Sukova 6-4, 6-4 in the women’s singles final. “It wasn’t easy today,” says Graf, who doesn’t lose a set in the tournament. “I found it really hard to get into my rhythm. Helena was hitting some good shots and when somebody serves like that, it’s hard to win.” The 19-year-old Graf shrugs off talk of a second-consecutive Grand Slam after claiming her fifth straight major singles title, saying “I had an incredible year last year and I’ve started awfully well this year, but I’m not going to get myself in trouble and say it’s going to happen again.”

January 28, 2007 – Roger Federer wins his 10th major singles title, defeating Fernando Gonzalez of Chile 7-5, 6-4, 6-4 in the final of the Australian Open. Federer becomes only the fourth man in the Open era to win a major title without the loss of a set – the last being Bjorn Borg at Roland Garros in 1980. The championship match is umpired by Frenchwoman Sandra De Jenken – the first time in tennis history a woman umpired a men’s Grand Slam singles final.

January 29, 1938 – Don Budge defeats Australian John Bromwich 6-4, 6-2, 6-1 to win the Australian Championships at Memorial Drive in Adelaide, Australia. The title marks the first leg of Budge’s eventual “Grand Slam” sweep of all four major championships.

January 29, 1955 – Ken Rosewall hands Tony Trabert what turns out to be his only singles loss in a major championship for the 1955 calendar year, defeating the American 8-6, 6-3, 6-3 in the semifinals of the Australian Championships in Adelaide, Australia. Trabert goes on to win the French Championships, Wimbledon and the U.S. Championships to complete one of the most successful seasons in the history of tennis. Rosewall wins the title two days later on January 31, defeating fellow Australian Lew Hoad 9-7, 6-4, 6-4

January 29, 1968 – Billie Jean King of the United States and Bill Bowrey of Australian win the final “amateur” major championships at the Australian Championships – King beating Margaret Smith Court of Australia 6-1, 6-2 and Bowrey beating Juan Gisbert of Spain 5-7, 2-6, 9-7, 6-4 in the singles finals. The 1968 Australian Championships are the last major tournament to be played before the legislatures of tennis “open” the game to professionals in addition to the amateurs. King, who breaks Court’s service six times on the day in the windy conditions at the Kooyong Tennis Club in Melbourne, says after the match that she is planning to retire from the sport in the next 18 months to two years. “I do not want to go on playing much longer. I want to settle down,” says King, who never “settled down” playing up through 1983 and remaining active in tennis and women’s sports for decades.

January 29, 1989 – Ivan Lendl wins his first Australian Open singles title and his seventh career major singles title defeating fellow Czech Miloslav Mecir 6-2, 6-2, 6-2 in the men’s singles final. The win guarantees that Lendl will take back the world No. 1 ranking from Mats Wilander, the man who took it from him by winning the U.S. Open the previous September. In women’s doubles, the top-seeded team of Martina Navratilova and Pam Shriver win their seventh Australian Open women’s doubles title with a 3-6, 6-3, 6-2 victory over Patty Fendick and Jill Hetherington. Shriver and Navratilova’s victory is their 20th major doubles title as a team.

January 29, 2006 – Roger Federer gets emotional, cries and hugs all-time great Rod Laver during the post-match ceremony following his 5-7, 7-5, 6-0, 6-2 win over upstart Cypriot Marcos Baghdatis in the final of the Australian Open. Federer has difficulty putting to words the emotions he feels during the post-match ceremony and sobs after receiving the trophy from Laver. “I hope you know how much this means to me,” he says as he wipes away tears. Federer becomes the first player to win three consecutive major tournaments since Pete Sampras wins at the 1994 Australian Open. The title is his seventh career major title, tying him with John McEnroe, John Newcombe and Mats Wilander.

January 30, 1967 – Roy Emerson wins the Australian men’s singles title for a fifth straight year, beating Arthur Ashe 6-4, 6-1, 6-4 in the title match played in Adelaide, Australia. Emerson needs only 75 minutes to beat Ashe in front of a crowd of 6,000 for his 11th major singles title. The turning point of the match comes with the score knotted at 4-4 in the first set and Ashe serves three straight double faults to lose his serve, allowing Emerson to serve out the set and roll to the straight-sets win. Unknowingly at the time, as statisticians and media representatives were yet to keep track of stats and records, but Emerson’s title makes him the all-time men’s singles major championship winner, moving him past Bill Tilden, who won 10 major singles titles from 1920 to 1930. In the women’s singles final, Nancy Richey beats Lesley Turner 6-1, 6-4 to win her first major title,

January 30, 1994 – Pete Sampras wins his third consecutive major singles title, slamming 13 aces with speeds as fast as 126 mph in defeating first-time major finalist Todd Martin 7-6(4), 6-4, 6-4 at the Australian Open. The top-seeded Sampras becomes the first man in nearly 30 years to win Wimbledon, the U.S. Open and the Australian Open consecutively, joining Roy Emerson in 1964-65 and Don Budge in 1937-38. “He’s just too good and he really deserves what he’s succeeding at, because he’s really working his butt off,” Martin says of Sampras.

January 31, 1927 – Gerald Patterson of Australia hits 29 aces – against 29 double faults – in beating Jack Hawkes 3-6, 6-4, 3-6, 18-16, 6-3 to win the men’s singles title at the Australian Championships in Melbourne.

January 31, 1993 – For the second consecutive year, Jim Courier defeats Stefan Edberg in the men’s singles final at the Australian Open. Courier wins his fourth – and ultimately becomes his last – major singles title, with a 6-2, 6-1, 2-6, 7-5 victory. Says Courier, “It’s always very special to win Grand Slams, and to come back and defend makes it twice as special.” The final is played in blistering heat, with on-court temperatures measuring 150 degrees. Says Edberg of the blistering conditions, “At one stage, you feel like death.”

February 1, 1960 – Rod Laver and Margaret Smith win their first career major singles titles at the Australian Championships in Brisbane. Laver stages an incredible two-sets-to-love comeback to defeat reigning U.S. champion Neale Fraser 5-7, 3-6, 6-3, 8-6, 8-6 in 3 hours, 15 minutes. Laver, who goes on to win 11 major singles titles – including two Grand Slam sweeps in 1962 and 1969 – saves a match point at 4-5 in the fourth set. Following the match, Fraser collapses in the dressing room in cramps and fatigue. Margaret Smith – later Margaret Court – wins the first of her eventual 11 Australian singles titles at the age of 17, defeating fellow Australian teenager – 18-year-old Jan Lehane – by a 7-5, 6-2 margin. Court goes on to win a record 24 major singles titles.

February 1, 2004 – Roger Federer wins his first Australian Open crown, his second career major singles title and puts an exclamation point on taking over the world’s No. 1 ranking with a 7-6 (3), 6-4, 6-2 win over Marat Safin in the men’s singles final at the Australian Open. “What a great start to the year for me, to win the Australian Open and become No. 1 in the world,” Federer says. “To fulfill my dreams, it really means very much to me.”

Walker is a writer, tennis historian and freelance publicist and sports marketer. A 12-year veteran of the U.S. Tennis Association’s Marketing and Communications Division, he served as the press officer for the U.S. Davis Cup team from 1997 to 2005 and for the U.S. Olympic tennis teams in 1996, 2000 and 2004. He also served as the long-time editor of the U.S. Open Record Book during his tenure at the USTA from 1993 to 2005.

More information on the book can be found at www.tennistomes.com as well as on facebook.com at www.facebook.com/profile.php?id=1627089030&ref=name and on myspace.com.

New Chapter Press is also the publisher of The Bud Collins History of Tennis by Bud Collins, The Roger Federer Story, Quest for Perfection by Rene Stauffer and Boycott: Stolen Dreams of the 1980 Moscow Olympic Games by Tom Caraccioli and Jerry Caraccioli and the soon to be released title The Lennon Prophecy by Joe Niezgoda. Founded in 1987, New Chapter Press is an independent publisher of books and part of the Independent Publishers Group. More information can be found at www.newchapterpressmedia.com

Why the Tennis Establishment is Out of Touch With Tennis Fans

This is the third and final part of the three-part series of Debra Rose’s reports from the Pacific Life Open in Indian Wells this past March. Debra covered the event for TennisGrandStand.

Unfortunately, the most disappointing aspect of covering the 2008 Pacific Life Open was some of the negative things I witnessed. In this third and part of my report, I’ll share some of what I saw and why I find it so disconcerting. I want to preface this by saying that this is just based on my own observations across four days. I’m not pretending that I saw everything and everyone and that I have all the answers. There are always exceptions to the rule and different ways to look at things. I also don’t intend for this column to be a reflection upon the individual people working at the Pacific Life Open or in the media; all of them, just like all of us, are just getting up every day to do our job and do it the best that we know how. This is jus tanother take on things.

Mainstream Tennis Media is Out of Touch With the Fans

I’ll just be blunt: the mainstream tennis media is out of touch with the fans; they seem to have no idea what we want, the players we like, and how we view the sport. One of the most shocking things I witnessed in my time at the tournament was how little these journalists actually watched matches. As I said Part Two of my report, I never saw another media member sitting in a media seat with me. How can we tennis fans expect the media to properly promote this sport if they don’t even get out and see it? The vast majority of the media seemed to sit at their computers while they watched Stadium 1 and Stadium 2 matches on a small 13 inch or so television. From time to time, some would sit at the bar inside, or go out into the Press Box and actually watch the ball being hit live. But rarely did I see this happen. They’re analyzing matches based on what players say in their press conferences and the stats sheets that are handed out after each match, not based on what they actually viewed.

Perhaps the most shocking thing I saw was during the match between James Blake and Carlos Moya. Tennis legend Bud Collins came and sat in the press box with his lunch a few seats away from me. He tells someone else more or less: “I can only come out here to eat my lunch; otherwise they make me stay attached to my computer all day.” I could not believe my ears. Here we have one of the best tennis journalists – and fans – this sport has ever seen, and instead of going out and watching these matches, and assuming he was serious, his employer forces him to sit at his computer and watch the matches on a small TV Screen?? What’s the point? Why even send him to the event? What a shame, and what a waste of a person who has done such good things for the sport over the past several decades.

Joel Drucker and Brad Falkner were the only two journalists I saw out and about watching practices (and perhaps this explains why Joel Drucker is one of the best – he actually had a notepad and was taking notes as he watched players practice); it was so impressive to me in light of everything else I observed that I felt it deserved special mention. Of course, there are other great tennis writers who understand the fans’ perspective; I would be ignorant to pretend there are none. But what I witnessed was less than encouraging.


The Players Can Do More

Something disappointing about Indian Wells is that because of the great golf and tennis community in the area, many of the players’ hotels have tennis courts. Thus, many players choose to practice at their hotels instead of on the tournament grounds. I think this is a shame, and I think that players should be encouraged if not required to practice on the grounds at least some of the time. There were certain players I always saw on the grounds practicing, and certain ones I rarely saw, like Maria Sharapova, Bob and Mike Bryan, Lleyton Hewitt, and others.

These are all stars of the game, and seeing players practice is one of the best fan experiences of attending a big tournament like the Pacific Life Open. I understand the convenience for a player to be able to roll out of bed, go out and hit, and go back to his or her hotel room to shower instead of dealing with fans and peers and media and cafeteria food, but I don’t think asking players to make appearances on the grounds to interact a little with fans is too much to ask, considering that tennis is nothing without its fans, especially its fans who pony up the money to attend these tournaments and support them when they play.

 

Let the Fans in Early!

One of the changes at this year’s Pacific Life Open was that instead of opening the gates at 9am, they waited until 10am, only one hour before matches start. At an event where the day session crowds peak at over 20,000 people, this is just an illogical and poorly-reasoned decision, for many reasons. The line of people waiting for the main gates to open was so long it extended out into the parking lot. Fans got tired and cranky before even entering the grounds.

Of course I understand that certain things need to be set up for the day, but the tournament misses a real financial opportunity by making people wait another hour to get in. Because no matches started until 11am, fans entering at nine could check out the practice courts, then get a coffee or go to one of the many tournament shops and vendors and spend money. So not only did the tournament make the beginning of each day difficult for fans, it lost a real money-making opportunity.

 

Stadium Seating Problems

For some reason, the Pacific Life Open organization has decided that half of the lower seating on Stadiums 2 and 3 should be sold as separate tickets. Well, it’s easy to understand why; it’s a better money-maker; they can give people the feeling of being up close on smaller show courts, but charge more than the regular session tickets. This is just plain ludicrous. No matter how full these stadiums were, the side reserved for seats bought specifically for each court was nearly empty. During the first round match between Tommy Haas and Julien Benneteau, fans who waited deep into the cold windy evening to see this match were turned away while over 100 seats were empty because they were reserved for people who bought seats specifically for that court. Clearly there is either no interest for those seats or the people who buy them aren’t using them. But the real tennis fans are the losers here, and it’s a real shame.

For all its faults, something Wimbledon does so well is provide fans the opportunity to obtain seats on the big show courts after the ticketholders return them. For a significantly reduced cost, die-hard fans can get to see their favorites on the big court, and all of the seats are used. There is no reason the Pacific Life Open cannot do this for all of those special reserved Stadium 2 and 3 seats and all of the Stadium 1 Box seats that are always so empty. Besides the logistics of setting up a couple ticket windows and hire a couple of staffers to deal with the logistics, I see this as a win-win for everyone. The seats are full, which pleases TV broadcasters and advertisers and players who love the support. The fans are happy because they get the chance to see the top players, and the tournament is happy because they get to re-sell and make extra money on these returned tickets that have already been paid for once.

Fans Love Doubles!

There’s no other way to say it: fans love Doubles!!!! It’s such a shame to see the Pacific Life Open organization shove Doubles on the smallest courts – Court 5 and Court 7 – that have almost no seats (Court 5 has three rows of seating on each side and none at the ends, Court 7 has three rows of seating on ONE side and none at the end). While I was at the event, a string of doubles matches were put on these courts, and the crowd control was nearly impossible! There were no Roger Federers or Andy Roddicks playing; just doubles specialists and lower-ranked singles players. But the fans were there, fighting and clawing to get in and see these matches.

I understand that singles is the priority; there are TV deals for the Stadium 1 and 2 courts at Indian Wells; the stars of the game are mostly in singles, but the fans actually play doubles more. They understand it better because it’s what the fans who play do. They know the players, and they want to see it. While the ATP has improved somewhat with it’s Doubles Rules campaign, both the tours and the tournaments can – and need to – do a better job with promoting doubles, because from what I witnessed, the fans are there and are interested.

There Are Some Positives

I don’t want you to finish reading this and think it’s all bad news. The Pacific Life Open is a very fan-friendly tournament and in a lot of ways is better than most.

The Pacific Life Open does a better job than most in regards to having several autograph signings a day, and they also run events like fashion shows and other things that allow fans to get up close and personal with the sport’s biggest stars. But still, every little bit counts and some very small changes in player accessibility would go miles to increasing the fan experience. And because of the number of match and practice courts, fans do get a lot of opportunities to see everyone they like.

Fans are allowed to bring food into the venue and are also allowed to leave and come back in. This can help defray the expensive cost of sporting event food, and allow more families to attend when parents know they can save money and bring healthy snacks and water for their kids. By allowing fans to leave and come back, it’s easier for fans to stay properly hydrated and they can bring a change of clothes for the cooler nights.

Ticket prices are very reasonable. This year, General Admission (which even included unreserved seating at the top of the stadium) was only $30. This is right in line with much smaller events that have fewer stars. It’s still not cheap, but considering you can enjoy as much as 12 hours or tennis or more on one ticket, it’s really not bad.

But some improvements would be easy and inexpensive to implement. But if the fans are always put last, the fans will start to attend other tournaments or just stay home and watch on TV. The Pacific Life Open is a great event that, if they could fix these few problems, could be amazing.

As for the tennis media, what I saw was disconcerting. If those journalists who ostensibly have the task of promoting this sport and covering it to make it accessible to the average sports and tennis fan don’t even get out of the media room and experience the sport, how can we die-hard tennis fans, who badly want to see this sport grow, expect the situation to improve? In this case, the outlook seems a little bleak.