Heineken Serves Up Fun For US Open Fans

By Randy Walker


Heineken kicked off its incredible 21st year of US Open sponsorship Tuesday night hosting freshly minted Olympic gold medal winners and three-time US Open doubles champions Bob and Mike Bryan at a special “Art of the Perfect Serve” party at the scenic roof-top penthouse lounge at the downtown Dream hotel in New York.

“I have the better serve on the court, but I am not sure about the better serve at the bar,” said Bob Bryan to Heineken’s draught expert and master pourer Franck Evers of he and twin brother Mike before the duo began pouring beers for party guests.

Heineken will also host the annual US Open Player Party at the Gansevoort Park Hotel on Friday night, and, once the main draw of the tournament starts, will provide US Open fans with their popular watering hole option at the Heineken Red Star Café, to be upgraded into a second-floor bar for the 2012 US Open. The Heineken Light Lounge, located near the east entrance to the grounds, next to the US Open bookstore, will also provide fans with a relaxing location to cool off and relax.

“To celebrate over 20 years of US Open sponsorship, we’re excited to give tennis fans an opportunity to enhance their experience on-site at the brand new Heineken Red Star Cafe and revamped Heineken Light Lounge on-site,” said Pattie Falch, Brand Director, Sponsorships & Activation Marketing, Heineken USA.

During the course of the US Open, Heineken will also host numerous contests and fan giveaways to reinforce its commitment to the tournament while always showcasing its on-site presence. For more information on Heineken, please follow them on Twitter, @Heineken_US  or visit the Heineken Facebook page,  www.facebook.com/Heineken.



Six-foot-nine inch John Isner fought off match point to win first ATP title beating five-foot-eight-inch Arnaud Clement 6-3, 5-7, 7-6 (2) in the final of Heineken Open in Auckland. The 24-year-old Isner saved match point at 5-6 in the third set on serve and won the tie-break convincingly 7-2. After the final, the former University of Georgia All-American announced he would be donating $5,000 of his winner’s check to the Red Cross in its efforts to assist those affected by the recent earthquake in Haiti.

In Sydney, Marcos Baghdatis came back from a break down in the second set to overcome Richard Gasquet 6-4 7-6 in the rain-interrupted final. The Cypriot led 2:0 in the tie-break but served two consecutive double faults and lost seven straight points in all. Baghdatis won his fourth title in career and 15 out of last 16 matches, counting his triumph in Tashkent Challenger last year. “I felt great,” he said. “It’s my brother’s birthday, and I wanted to win for him also….So I’m very happy that I won today and can dedicate this win to him.”


Richard Gasquet and Leonardo Mayer had salient wins on the opening day of the MediBank International in Sydney Monday. Gasquet, in his full comeback from battling cocaine drug charges last year, beat Feliciano Lopez 6-1, 6-4, while Mayer saved two match points in beating Igor Andreev 6-7(7) 6-3 7-6(4).

Gasquet extended his head-to-head record to 5-0 against the Spanish Davis Cup star. “I played well last year with semi-final in this tournament, so I’m happy to be here and to win the first match.” said Gasquet.

Mayer, from Argentina, handed Andreev his fifth defeat in a row in a final set tie-break and his fifth defeat after wasting match points in last 13 months.

In Auckland at the Heineken Open, only three matches were played on Monday. In one of them, hometown pupil, Jose (Rubin) Statham won his first career ATP match beating fellow New Zealander King-Turner 6-2 7-5.