Tennis Channel Buys Ads Criticizing Cablevision: This Week In Tennis Business

From Tennis Channel buying ads criticizing Cablevision for not carrying the network to the USTA announcing that Cincinnati will get an upgrade at its tournament site to Monica Seles returning to Canada to play an exhibition match, these stories caught the attention of tennis fans and insiders this week.

  • Tennis Channel, who has exclusive rights to several of the US Open matches throughout the two week tournament, has purchased between $500,000-$1 million worth of print ads in the New York City area. These ads were created out of dissatisfaction with Cablevision, who tried to place the station on a sports tier. As a result, the Tennis Channel ads encourage customers to purchase DirecTV, Verizon and Dish Network, all of whom will televise the matches.

  • On Thursday, the USTA and Cincinnati-based Tennis for Charity, Inc., announced a $10 million upgrade towards the Lindner Family Tennis Center that hosts the annual Western & Southern Financial Group Masters and Women’s Open in August. The groundbreaking begins 72 hours after the completion of the this week’s ATP tournament and will include the addition of 750 seats and six luxury suites and upgrades to the players locker room, players lounge and press box.

  • Monica Seles, the only player in the open era to win four straight Canadian Open titles, returned to Canada on Monday to take participate in an exhibition to mark the start of the WTA Rogers Cup in Toronto. Seles teamed with Canadian player Aleksandra Wozniak, losing 6-3 in to Serena Williams and Martina Navratilova.

  • Laurent Delanney has been named ATP CEO, Europe.

  • David Shoemaker has been appointed WTA President, as former President Stacey Allastar will assume the role as WTA CEO.

  • 200,077 tickets were sold at the recently completed ATP Rogers Cup in Montreal, breaking the previous ATP record that they accomplished in 2007 by selling more than 185,000 tickets.

  • 11,976 packed the ground of the ATP Rogers Cup final in Montreal between Andy Murray and Juan Martin del Potro to watch the match on a big screen TV on the Banque Nationale grandstand court.

  • Davis Cup dates for 2010 are as follows:
    World Group First Round: March 5-7
    World Group Quarterfinals: July 9-11
    World Group Semifinals and World Group Playoffs: September 17-19
    World Group Finals: December 3-5

  • On August 30 the Grand Slam Tennis Winners exhibition will take place in East Hampton, N.Y. Participants in the event, which will honor Andre Agassi, will include Nick Bollettieri, Murphy Jensen, actor Alec Baldwin, ladies from The Real Housewives of New York City and a grand slam champion to be named later.

  • Following the Cincinnati tournament this week, Novak Djokovic will begin working with Todd Martin. Djokovic will continue working with his full-time coach Marian Vajda.

  • In a New York Times article from 40 years ago, the then US Open tournament director, Owen Williams, says that the tournament lost $80,000 due to rain.

  • Babolat announced that its Pure Storm racquet line will be improved by adding GT Technology. HEAD announced the renewal of its racquet and bag sponsorship contract with Professional Tennis Registry (PTR), which marks 30 years of partnership.

  • World No. 7 Jo-Wilfried Tsonga, who beat Roger Federer last week in Montreal, has begun playing with the Wilson (K)obra racquet instead of the (K)Blade Tour.