bank of the west classic

This Week In Tennis Business

The US Open Series is in full swing with a few events completed and four weeks of great tennis still to be played before the start of the US Open. Here are some of the big headlines from the latest edition of “This Week in Tennis Business”: Billie Jean King will soon receive America’s highest civil honor from President Obama…In his first exhibition match with a current ATP player, Andre Agassi will take on former World No. 1 Marat Safin, just days before Safin plays his final grand slam event…The Bank of the West Classic signs an extension to stay at its present location through 2012.

  • Tennis legend Billie Jean King will be honored by President Barack Obama on August 12 at a White House ceremony honoring 16 individuals as recipients of the Presidential Medal of Freedom. “I am honored and humbled to receive the Presidential Medal of Freedom and I share this recognition with my family, friends and those who have come before me, those who will follow and those who are committed to making a difference in the lives of others,” said King.

  • Andre Agassi will face off against Marat Safin at the Asheville Civic Center during The Grand Slam of Asheville on August 28. Former Top 40 WTA player and new mom Ashley Harkleroad will be featured in the preliminary match against a local high school player.

  • The Bank of the West Classic will continue to be held at Stanford University’s Taube Family Tennis Center through 2012, allowing the longest running women’s only professional tournament to stay put at its current location in California. France’s Marion Bartoli defeated Venus Williams to win last week’s $700,000 Premier event.

  • The Bjorn Borg spring and summer underwear collection for 2010 was launched at fashion designer Peter Elliot’s posh Upper East Side clothing stores in New York City. The underwear collection features five styles for both men and women and can be found in Borg’s new SoHo store in Manhattan.

  • Kim Clijsters, who will be making her comeback on the WTA Tour next week in Cincinnati, has signed a sponsorship deal with the Adecco Group, a Swiss-based world leader in Human Resources.

  • Andy Roddick will headline the 10th annual BNP Paribas Taste of Tennis on August 27 in New York City. The charity event, featuring the world’s best tennis players and chefs, gives guests the chance to interact with their favorite players and chefs, while tasting special food dishes. The popular pre-US Open event is produced by AYS Sports Marketing and benefits the Food Bank For New York City.

  • Pacific Entermark GmbH, manufacturer of strings, grips and accessories, has announced the acquisition of the racquet sports division of Austrian-based Fischer Tennis. The newly purchased racquet sports division will be located in Hochdorf, Germany.

  • Nick Bollettieri, Rick Macci, Emilio Sanchez Vicario and former U.S. Davis Cup captain Tom Gorman are among the featured speakers at the United States Professional Tennis Association’s World Conference at the Marco Island Marriott Resort, Golf Club and Spa, which will be held from September 21 to 26 in Marco Island, Fla.

  • According to the Sporting Goods Manufacturers Association, 18.6 million Americans play tennis, a growth of 43 percent since 2000.

  • Adam Peterson, former coach of Lindsay Davenport and ATP Tour player, has been hired as a national coach for the USTA Player Development program and will be based in Carson, Calif.