Nike’s NYC Collection 2008

The folks at Nike continue to up their game with U.S. Open-related goods. And since they don’t have an official partnership with the tournament — that’s Polo Ralph Lauren’s turf — nowhere will you find the words “U.S. Open”.

Maria Sharapova Launches Another Canon

The dedicated-but-ailing Maria Sharapova appeared at the South Street Seaport on the eve of the U.S. Open to launch a new camera, the PowerShot SD1100 IS, for Canon. In conjunction with this latest model they are giving away five bedazzled one-offs, each encrusted with 88 white diamonds for a total of 2.2 carats per camera. [...]

Fashion Focus: Nike Digs Into Adidas Archives for Maria’s Wimbledon Kit

Maria Sharapova recently confirmed that she’ll mix up her Grand Slam outfits at this year’s Wimbledon by wearing shorts; she has so far only worn dresses to these big events.

And So It Begins: Roger Federer’s Wimbledon Shoes

It really warms my cockles that the sports photographers are now in on making sure that Roger Federer’s ornate Nike kits get documented for posterity.
In this year’s version, they go with a white/gold colorway for his Vapors. The “5″ — as we know — stands for the number of times he’s won Wimbledon.

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Fashion Focus: Rafa’s Off-Court Marquer L’Histoire Polo

Rafael Nadal turned 22 yesterday. The folks at Roland Garros threw him a little party with a fancy cake and gave him a portrait by artist Frederique Lorin.

And thanks to malimeda for this bit: “Check out the white Nike tee that Rafa is wearing: it has 4 years written on it (from 2005 to 2008), [...]

Serena shuts up the Playboy talk with a demure dress

Serena Williams used a conservative Nike outfit — the Doubles Dress from this Spring’s tennis collection — to end the run of soon-to-be Playboy bunny Ashley Harkleroad.

The top-ranked American, who went with a heart theme for her jewelry, next faces Mathilde Johansson of France.
Buy: Nike Doubles Dress, $75 at TW.
(photos by Getty Images)

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Masha To Wear Tiffany At Roland Garros

For the French, Masha will wear Tiffany & Co. designer Elsa Peretti’s Wave earrings in 18K gold.
The jewelry complements Maria’s 20s-inspired Paris Dress from Nike, the back of which is adorned with a Tiffany pearl button closure. (Classy!)
This is also the beginning of a two-year partnership between the current world No. 1 and the jewelry [...]

This Is How We Roll In Los Angeles

Everyone from Nike to SFX was buzzing about the special kit adidas made up for the ladies of UCLA at the NCAA team tournament.
The company took Competition 4 tanks from their winter line and slapped the university’s logo on ‘em. As far as we know, UCLA/adidas were the only ones who went custom for the [...]

Roger’s practices, part 2

In case you’re keeping track of Roger Federer’s practice tees, here’s an early roundup from Monte Carlo…

Roger Federer: muted clothes, muted game

This is the week I see him in human form. He’s finally with a coach again (training with Spanish legend Jose Higueras), he has a ginormous embedded pimple on his cheek, and his Nike clothes — while retro — are looking pretty plain.