DEATH OF A DREAM: SHARAPOVA LOSES IN FIRST ROUND!

I was just reading the Tennis Fanhouse article by Greg Couch, a very good writer I must say, and he wrote that despite the 70 million dollar endorsement Sharapova recently signed she is still nothing more than a puppet in the hands of marketeers.
She is nothing but an Anna Kournikova but then with results. Well, [...]

FEDERER RIPPED FOR WIMBLEDON ATTIRE

Roger Federer swings and misses with his Wimbledon attire, at least according to the Sports Business Daily. The daily bible for the sports marketing industry, in its “Hit and Miss” look back at the sports business year in 2009, gave Federer a “Miss” for his warm-up outfits worn the last few years at Wimbledon. Writes [...]

Finally, as no. 2, Federer gets some love at the majors

Tweets/texts/emails/pings fluttered our way right after Roger Federer climbed out of that five-set mess that was his semifinal against Juan Martin Del Potro. The score: 3-6, 7-6 (2), 2-6, 6-1, 6-4.

Sharapova may be out but definitely not down!

Like Erwin wrote a few months ago Nike begins Cole Haan push with Maria Sharapova and like the pressrelease said Cole Haan Debuts Spring 2009 Ad Campaign Featuring Maria Sharapova.

Cole Haan Debuts Spring 2009 Ad Campaign Featuring Maria Sharapova

Cole Haan unveils today that international tennis sensation Maria Sharapova will serve as the face of the 2009 Spring advertising campaign.

Fashion Focus: Sharapova the showgirl

Her name was Lola: The ailing Maria Sharapova sat out this 2009 Australian Open to give her shoulder enough time to heal (she’s back next month). And a version of the Spring Maria Day Dress, a ruffled number whose tiers fade from liquid lime to charcoal grey, might have been the defending champ’s on-court outfit.

Cover-up: [...]

Fashion Focus: Serena William’s laser light show

TSF didn’t put our money on an out-of-form Serena Williams to be an Australian Open finalist this year (that’s why we’re not bookies, we figure), but we put our money down for a buzz-worthy Nike outfit from the American.
Am I in downtown Vegas? For spring, her sleeveless dressfeatures contrast trim around the v-neck and waistline [...]

Nike’s NYC Collection 2008

The folks at Nike continue to up their game with U.S. Open-related goods. And since they don’t have an official partnership with the tournament — that’s Polo Ralph Lauren’s turf — nowhere will you find the words “U.S. Open”.

Maria Sharapova Launches Another Canon

The dedicated-but-ailing Maria Sharapova appeared at the South Street Seaport on the eve of the U.S. Open to launch a new camera, the PowerShot SD1100 IS, for Canon. In conjunction with this latest model they are giving away five bedazzled one-offs, each encrusted with 88 white diamonds for a total of 2.2 carats per camera. [...]

Fashion Focus: Nike Digs Into Adidas Archives for Maria’s Wimbledon Kit

Maria Sharapova recently confirmed that she’ll mix up her Grand Slam outfits at this year’s Wimbledon by wearing shorts; she has so far only worn dresses to these big events.

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