Last month, teams selected an all-star lineup of marquee players including Martina Hingis (New York Buzz), Andy Roddick (Philadelphia Freedoms), Venus Williams (Washington Kastles), Serena Williams (Washington Kastles), James Blake (Boston Lobsters), Anna Kournikova (St. Louis Aces), Lindsay Davenport (St. Louis Aces), Maria Sharapova (Newport Beach Breakers), John McEnroe (New York Sportimes) and Kim Clijsters (New York Sportimes).

Reynolds, who was ranked as high as No. 63 in singles and No. 46 in doubles in 2009, is making a comeback after returning from a left wrist injury that sidelined him for the final three months of the ATP Tour season.  Reynolds joins a Kastles squad that includes Venus Williams, Serena Williams, former WTT Female MVPs Angela Haynes and Rennae Stubbs, along with 2009 Male MVP Leander Paes.

American Scoville Jenkins joins Martina Hingis on the New York Buzz lineup. Hingis, who will play the entire season for the Albany-based Buzz, is also joined by Sarah Borwell of Great Britain and rising US amateur Alex Domijan who played for the Buzz in 2009.

Jarmila Gadjosova Groth, the 2007 WTT Female Rookie of the Year, returns to Kansas City for her second WTT season.  The Explorers picked up Groth in the first round and added her husband Sam Groth with their fourth round selection.

The Sacramento Capitals picked up the 2009 Female MVP Vania King in a deal that sent their first-round draft pick Carly Gullickson to the Springfield Lasers.  This will be the second WTT season for Gullickson, who won the 2009 US Open Mixed Doubles Championship.

In other first round action, the Boston Lobsters protected fan favorite Jan-Michael Gambill while the New York Sportimes kept their rights to Robert Kendrick.

The World TeamTennis Pro League, which celebrates its 35^th season this July, includes teams in 10 markets throughout the U.S.  Each team will play a total of 14 matches during the three-week regular season, July 5-22.  The top two teams from both the Western and Eastern Conferences advance to the WTT Conference Championships on July 23 with the winners playing for the WTT Championship on July 25.  Teams in the Western Conference are the Kansas City Explorers, Newport Beach Breakers, Sacramento Capitals, St. Louis Aces and Springfield Lasers.  Teams in the Eastern Conference are the Boston Lobsters, New York Buzz, New York Sportimes, Philadelphia Freedoms and Washington Kastles.

The WTT Pro League was co-founded by Billie Jean King in the early 1970s.  Each team has a coach, two male and two female players who play singles, doubles and mixed doubles matches.

For details on the complete draft results and the 2010 schedule, visit www.WTT.com.

WTT ROSTER DRAFT – March 16, 2010 – NEW YORK, N.Y.

ROUND 1:

1. # WASHINGTON KASTLES: Bobby Reynolds
2. NEW YORK BUZZ: Scoville Jenkins
3. ST. LOUIS ACES: Andrei Pavel
4. KANSAS CITY EXPLORERS: Jarmila Groth
5. % SACRAMENTO CAPITALS: Carly Gullickson
6. BOSTON LOBSTERS: Jan-Michael Gambill (protection)
7. ^ KANSAS CITY EXPLORERS: Ricardo Mello
8. NEW YORK SPORTIMES: Robert Kendrick (protection)
9. % SPRINGFIELD LASERS: Vania King (protection)
10. WASHINGTON KASTLES: Leander Paes (protection)

ROUND 2:

1. * PHILADELPHIA FREEDOMS: Ramon Delgado
2. NEW YORK BUZZ: Sarah Borwell
3. ST. LOUIS ACES: Liga Dekmeijere (protection)
4. KANSAS CITY EXPLORERS: Kveta Peschke (protection)
5. SACRAMENTO CAPITALS: Dusan Vemic
6. BOSTON LOBSTERS: Eric Butorac
7. NEWPORT BEACH BREAKERS: Julie Ditty (protection)
8. NEW YORK SPORTIMES: Jesse Witten (protection)
9. SPRINGFIELD LASERS: Martin Damm (protection)
10. WASHINGTON KASTLES: Rennae Stubbs (protection)

ROUND 3:

PHILADELPHIA FREEDOMS: Noppawan Lertcheewakarn

NEW YORK BUZZ: Alex Domijan

ST. LOUIS ACES: Tripp Phillips (protection)

^ NEWPORT BEACH BREAKERS: Lester Cook

% SPRINGFIELD LASERS: Rik de Voest

BOSTON LOBSTERS: Coco Vandeweghe

NEWPORT BEACH BREAKERS: David Martin

NEW YORK SPORTIMES: Abigail Spears (protection)

SPRINGFIELD LASERS: Chani Scheepers (protection)

# PHILADELPHIA FREEDOMS: Prakash Amritraj

ROUND 4:

PHILADELPHIA FREEDOMS: Courtney Nagle

@ SACRAMENTO CAPITALS: Riza Zalameda

ST. LOUIS ACES: PASS

KANSAS CITY EXPLORERS: Sam Groth

SACRAMENTO CAPITALS: Brett Joelson

BOSTON LOBSTERS: Raquel Kops-Jones (protection)

NEWPORT BEACH BREAKERS: Marie-Eve Pelletier

NEW YORK SPORTIMES: Ashley Harkleroad (protection)

% SACRAMENTO CAPITALS: PASS

~ WASHINGTON KASTLES: Angela Haynes (protection)

DRAFT NOTES:

ROUND ONE:

# Philadelphia Freedoms traded their first round draft pick to the Washington Kastles for the Kastles’ third round draft pick and financial consideration.

% Sacramento Capitals traded Carly Gullickson and 3rd round draft pick position to the Springfield Lasers for Vania King and the Lasers’ 4th round draft pick position.

^ The Newport Beach Breakers traded their first round draft pick to the Kansas City Explorers for the Explorers’ third round draft pick and financial consideration.

ROUND TWO:

* The Newport Beach Breakers traded the rights for Ramon Delgado to the Philadelphia Freedoms for financial consideration.

ROUND FOUR:

@ The New York Buzz sold their fourth round draft position to the Sacramento Capitals for financial consideration.

~ The Sacramento Capitals have traded the rights for Angela Haynes to the Washington Kastles for financial consideration.

2010 WTT Pro League full rosters (including marquee and roster players)

BOSTON LOBSTERS: James Blake, Eric Butorac, Jan-Michael Gambill, Coco Vandeweghe, Raquel Kops-Jones.  Coach Bud Schultz.

KANSAS CITY EXPLORERS: Jarmila Groth, Sam Groth, Kveta Peschke, Ricardo Mello.  Coach: Brent Haygarth.

PHILADELPHIA FREEDOMS: Prakash Amritraj, Ramon Delgado, Noppawan Lertcheewakarn, Courtney Nagle, Andy Roddick.  Coach:  Craig Kardon

NEW YORK BUZZ: Sarah Borwell, Alex Domijan, Martina Hingis, Scoville Jenkins.  Coach Jay Udwadia.

NEW YORK SPORTIMES: Kim Clijsters, Ashley Harkleroad, Robert Kendrick, John McEnroe, Abigail Spears, Jesse Witten.  Coach Chuck Adams.

NEWPORT BEACH BREAKERS: Lester Cook, Julie Ditty¸ David Martin, Marie-Eve Pelletier, Maria Sharapova.  Coach Trevor Kronemann.

SACRAMENTO CAPITALS: Brett Joelson, Vania King, Dusan Vemic, Riza Zalameda.

ST. LOUIS ACES: Lindsay Davenport, Liga Dekmeijere, Anna Kournikova, Andrei Pavel, Tripp Phillips.  Coach: Rick Leach.

SPRINGFIELD LASERS: Martin Damm, Rik De Voest, Carly Gullickson, Chani Scheepers.  Coach: John-Laffnie de Jager.

WASHINGTON KASTLES: Angela Haynes, Leander Paes, Bobby Reynolds, Rennae Stubbs, Serena Williams, Venus Williams.  Coach: Murphy Jensen.

Martina Hingis will face Clijsters and the Williams' sisters on World Team Tennis

Hingis, who plays for the New York Buzz, is scheduled to take on the Washington Kastles’ Serena Williams and Venus Williams, and Clijsters, who is a member of the New York Sportimes.  Venus Williams and the St. Louis Aces’ Lindsay Davenport will face off in St. Louis.

Each of the 10 teams will play 14 matches – seven home, seven away.  Eastern Conference teams are the 2009 WTT Champions Washington Kastles, Boston Lobsters, New York Buzz, New York Sportimes and Philadelphia Freedoms.  Western Conference teams are Newport Beach Breakers, Sacramento Capitals, St. Louis Aces, Springfield Lasers and Kansas City Explorers.  This summer marks the 35^th season of the coed League which was co-founded in the 1970s by Billie Jean King.

The Marquee Player lineup for 2010 includes some of the biggest names in tennis, including Serena Williams (Washington Kastles), Venus Williams (Washington Kastles), Andy Roddick (Philadelphia Freedoms), Kim Clijsters (New York Sportimes), John McEnroe (New York Sportimes), Martina Hingis (New York Buzz), Lindsay Davenport (St. Louis Aces), Anna Kournikova (St. Louis Aces), Maria Sharapova (Newport Beach Breakers) and James Blake (Boston Lobsters).

Hingis is returning to WTT action for the first time since 2006 and will face some of the WTA Tour’s biggest current stars this July.  Hingis, who is playing the entire season for the Albany-based New York Buzz, will try to even her head-to-head record with Serena Williams during a special road match at the Glens Falls Civic Center in Glens Falls, N.Y., on July 9.   Hingis will play the remaining six home matches at the team’s regular home venue, SEFCU Arena at the University at Albany (July 5, 6, 13, 14, 16, 20).  Hingis, a former world No. 1 in both singles and doubles, hits the road for seven matches including visits to Washington DC (July 7 vs. Venus Williams, July 12), Boston (July 11), Springfield (July 17), New York Sportimes (July 19 vs. Kim Clijsters), Philadelphia (July 21), and St. Louis (July 22).

Venus Williams, who was traded from the Philadelphia Freedoms to the Washington Kastles prior to last month’s Marquee Player Draft, will play three matches for the Kastles.  She starts her 7th WTT season at home for the Kastles on July 7 before returning to Philadelphia on July 8 to take on her former team.  Venus finishes her season in St. Louis on July 10 when she takes on the Aces and 3-time Grand Slam champion Lindsay Davenport.

Serena Williams teams up with her Kastles squad for four matches – one at home and three on the road.  The first is a highly anticipated showdown against Martina Hingis and the New York Buzz in Glens Falls, N.Y.  Serena leads their career head-to-head series 7-6.  Serena plays in Philadelphia on July 13, Washington DC on July 14 and in New York City against the New York Sportimes on July 15.

WTT veteran Lindsay Davenport returns for her 9th season and her first with the Aces since 2001.  Davenport will play 10 matches including six at Dwight Davis Tennis Center in St. Louis (July 6, 7, 9, 10, 13, 17).  Davenport is scheduled to battle Venus Williams on July 10 when the Aces host the Washington Kastles.  Davenport opens up the season on the road on July 5 in Springfield, followed by away matches in Sacramento on July 14, Newport Beach on July 15 and Kansas City on July 18.

Kournikova returns for her eighth WTT season and her third with the St. Louis Aces.  The former world no. 1 doubles star will play four matches for the Aces.  Kournikova opens the season at home when she will team with Lindsay Davenport.  Kournikova plays road matches on July 19 in Boston, July 20 in Philadelphia and July 21 in Washington, DC.

John McEnroe marks his 10^th year in the WTT Pro League with five matches, including two at home at Sportimes’ Stadium at Randall’s Island on July 12 and July 19.  The July 19 match will be an all-star showcase as McEnroe will be joined by new Sportimes’ teammate and 2009 US Open Champion Kim Clijsters to take on the Hingis-led New York Buzz.  McEnroe also plays in Albany against the Buzz on July 13, July 20 in Washington DC, and July 22 in Newport Beach.  This is second WTT season for Clijsters who was acquired by the Sportimes in an off-season trade with the St. Louis Aces.

2010 top draft pick Andy Roddick debuts for the Philadelphia Freedoms on the road with a July 14 match against the New York Sportimes.  Roddick takes to the Freedoms’ new court at Villanova University on July 15 when the Freedoms host the Boston Lobsters.

Maria Sharapova, who first played WTT as a 14-year-old, will play one home match on July 20 in Newport Beach when the Breakers host the Kansas City Explorers.

Former Harvard All-American James Blake returns to Boston as a member of the Boston Lobsters for one home match on July 8 and one road match against the New York Sportimes on July 7.

Team lineups will be finalized at the WTT Roster Draft on Tuesday, March 16 at 11am EST on WTT.com.  Marquee players typically play a limited schedule while roster players play the full 3-week season.

My thinking has been on great champions once more this week and how they become what they are.

One topic receiving a lot of discussion in my workplace this week is baby names. We were talking about heroes and the naming of your child after them. For example: ITV1’s superb new drama “Married, Single, Other” saw Ralph Little playing a character named ‘Clint’ as his father “loved spaghetti westerns” and I attended university with a girl whose father loved Portsmouth FC so much that he gave his daughter the middle name Pompey (the club’s nickname).

Roger Federer

But if your favourite pastime is with a racket and ball what is the best way to ensure your child has what it takes to be the next Federer? Well, name him Roger of course. Or perhaps your daughter a Serena or a Justine? Hmmmmm.

If you read my column regularly (hopefully somebody does) you will know I have a not-so-secret penchant for random facts and trivia. So, looking down the annals of singles play, let us look at the most successful names in tennis history.

By painstakingly counting all the names etched on to Grand Slam singles trophies I have compiled a list of names you should think about for your child if the whole name game does work. See if you can guess what they are before reading on.

Personally, I thought that William or Bill would be most popular after the exploits of Tilden and Johnston etc. But it appears that the name John has appeared on more Grand Slam singles titles than any other thanks in no small part to its Spanish and French variants.

Jean Borotra was one of the four French musketeers playing in the 1920s and 30s and his haul of 1 Aussie Open, 2 French Opens and 2 Wimbledons has been added to over the years by the likes of John McEnroe, Juan Carlos Ferrero and John Newcombe to amass a total of 35 titles.

William/Bill came in second with 26 while Jimmy Connors and the lesser-known Aussie James Anderson among others have helped the James family amass 19 Grand Slam singles titles apiece.

Roger Federer is the only male player to get his name in the list by himself.

In terms of surnames it boils down to the players who have amassed the most titles themselves. So, ladies, better be on the lookout for a Federer or Sampras to marry.

The female names become slightly more interesting. Only 77 different Christian names have been etched on to the four Grand Slam trophies over the course of their history.

Of these, Margaret is the most popular. If you check the female surnames then this is largely down to the 22 Slams picked up by the Aussie Margaret Court. Yet the 2 French Opens, 3 US Opens and Wimbledon title lifted by American Margaret Osborne DuPont also helped greatly.

Helen Wills Moody and Helen Jacobs combined Team America style to help their name towards its total of 27 titles while Hingis and Navratilova made a superb doubles partnership for their moniker, Navratilova amassing 18 of their 23 Slams.

The Williams sisters, Venus and Serena, could not combine to overhaul the alpha females Steffi Graff or Margaret Court in the battle of the surnames while anybody with the surnames Wills, Moody, Connolly or Brinker will also be hopeful, the latter two courtesy of early dominatrix “Little Mo.”

Of course training, luck, sporting ability etc. etc. are more important in the making of a star but with so many people willing to name their child after their heroes in the modern era we can have a little fun here.

Besides, if you love tennis enough to name your child after your favourite player, who’s to say you aren’t as obsessed with the sport and driven enough to be the next Richard Williams?

Wimbledon 1980: Bjorn Borg def. John McEnroe 1-6 7-5 6-3 6-7(16) 8-6… Mac saved 7 match points (5 in TB)

Australian Open 2010: Roger Federer def. Andy Murray 6-3 6-4 7-6(11)… Fed saved 5 set points in TB

Wimbledon 2000: Pete Sampras def. Patrick Rafter 6-7(10) 7-6(5) 6-4 6-2… Pat saved 2 set points in TB

US Open 1976: Jimmy Connors def. Bjorn Borg 6-4 3-6 7-6(9) 6-4… Jimmy saved 4 set points in TB

Wimbledon 1998: Pete Sampras def. Goran Ivanisevic 6-7(2) 7-6(9) 6-4 3-6 6-2… Pete saved 2 set points in TB

The first two sets were more one-sided than the score line would suggest, especially the second set when Federer broke Murray’s serve only once, despite a 40-15 and 40-0 lead in two other service games of the Brit. In the third set, Murray broke Federer’s serve for the second time in the match (first one at 0:2 in the first set) and led 5:2, later was two points away from taking the set at 5:3 on serve. In the tie-breaker, Murray had five set points (6:4, 6:5, 7:6, 9:8, 11:10) and saved two match points, at 9:10 in a spectacular way with a passing-shot off of Federer’s drop shot. The Swiss maestro converted his third match point to improve his all-time record 16 Grand Slam triumphs in singles. Federer won fourth Australian Open (2004, 2006-2007) what gives him second place Down Under right after Roy Emerson, who won six times between 1961 and 1967. For Murray, it was the longest tie-break of his pro career, while Federer won three longer tie-breaks (14-12 against Martin Verkerk, 16-14 against David Ferrer and a record 20-18 against Marat Safin).

“I always knew it was going to be a very intense match,” said Federer. “I’m happy I was able to play so aggressively and patiently at the same time because that’s what you got to be against Murray.”

* Murray is now the eighth player in the Open Era with a 0-2 record in Grand Slam finals joining two-time Aussie Open finalist Steve Denton, Wimbledon and Aussie Open finalist Kevin Curren, U.S. and Australian finalist Miloslav Mecir, U.S. and Wimbledon finalist Cedric Pioline, U.S. and Australian finalist Todd Martin, two-time French finalist Alex Corretja and Wimbledon and U.S. Open finalist Mark Philippoussis. There is a strong analogy between Murray, Mecir and Pioline as only these three players have not won a set in a major final, and all three reached finals at two different majors and lost to the same best player on both occasions at three different periods of time:

1986 US Open: Ivan Lendl (1) def. Mecir (16) 6-4 6-2 6-0
1989 Australian Open: Lendl (2) def. Mecir (9) 6-2 6-2 6-2

1993 US Open: Pete Sampras (1) def. Pioline (16) 6-4 6-4 6-3
1997 Wimbledon: Sampras (1) def. Pioline 6-4 6-2 6-4

2008 US Open: Federer (2) def. Murray (6) 6-2 7-5 6-2
2010 Australian Open: Federer (1) def. Murray (5) 6-3 6-4 7-6(11)

“Tonight’s match was a lot closer than the one at Flushing Meadows,” said Murray, comparing his first and second major finals. “I had a chance at the beginning of the match, and I had chances at the end of the match.

* In doubles, the Bryan brothers beat Daniel Nestor and Nenad Zimonjic 6-3, 6-7(5), 6-3 in their record-breaking 16th career major final as a team. The Bryans eclipsed Todd Woodbridge and Mark Woodforde – the Woodies – who reached 15 major finals from 1992 to 2000, according to THE BUD COLLINS HISTORY OF TENNIS book ($35.95, New Chapter Press, www.NewChapterMedia.com.) The title was the eighth major for the American identical twins – their fourth in Australia – and leave them four shy of equaling the record set by John Newcombe and Tony Roche for most majors won by a team with 12 titles (four Australian, two French, five Wimbledon and one U.S. title won from 1965 to 1976). Woodbridge and Woodforde won the most major doubles titles by a team in the Open Era with 11 titles (two Australian, one French, six Wimbledon and two U.S. titles).

The Bryans were close to clinch the match in straight sets but wasted a 5:2 lead in the tie-break. The Americans have won four Australian Open titles, which is an Open Era record for a team. The all-time record belongs to Adrian Quist and John Bromwich, who won the Australian title eight times between1938-1950.

* Leander Paes won his 11^th career major title when he paired with Cara Black to win the mixed doubles final with a 7-5, 6-3 decision over the Russian-Czech duo of Ekaterina Makarova and Jaroslav Levinsky. Paes won his fifth mixed doubles title in a major – two each with both Black and Martina Navratilova and once with Lisa Raymond. He won six majors in men’s doubles.

* Murray avenged his loss to Marin Cilic from last year’s U.S. Open by defeating his Croatian opponent 3-6 6-4 6-4 6-2 in the Australian Open semifinals. It was the third meeting between the two players in the last four majors but two previous occurred in the fourth round: Murray won in straight sets in Paris, while Cilic did the same thing to Murray in New York, when Murray was seeded No. 2. In Australia this year, the Brit won 10 of last 13 games in the match. “This is the best I’ve played at a Slam,” said Murray. “Obviously the match against Rafa [Nadal] was great. Tonight, the majority of the match was great, as well. Physically I’m going to be fresh for the final. You know, [it] just comes down to who plays the better tennis on the day. It’s my job to do that.”

* Federer did not face break point in his 88-minute 6-2, 6-3, 6-2 win over Jo-Wilfried Tsonga in the semifinals. Tsonga had an identical score line (116 minutes) when he won his semifinal two years ago against Rafael Nadal.

* Cilic was the first Croatian to ever reach the semifinals of the Australian Open. Other Croats who reached the quarterfinals in Melbourne were Goran Ivanisevic (1989, 94, 97), Goran Prpic (1991) and Ivan Ljubicic (2006). Cilic was the fifth player in the Open era to win three five-setters en route to the semifinal in Melbourne, after Colin Dibley (1979), Steve Denton (1981), Andre Agassi (1996) and Nicolas Escude (1998). Nicolas Lapentti needed four five-setters to advance to the semis in Australian in 1999.

Rattled Roddick – In the second round encounter earlier this week at the Australian Open between Andy Roddick and Thomaz Bellucci, Bellucci hit a shot on match point down that was initially called out. Bellucci challenged the call. Hawk-eye showed the ball in, and chair umpire Fergus Murphy awarded the point to Bellucci. At the end of the match, Roddick railed on Murphy for awarding that first match point in Bellucci’s favor, refusing to shake Murphy’s hand at the end, which earned him a round of boos from the crowd. After viewing the tape, Roddick admitted he may have been wrong than he realized but still felt on a big point like that, Murphy should have ruled to replay it. Why? If Murphy felt Roddick didn’t have a play on the ball, how is it fair to not award the point to Bellucci, the player who was match point down? Furthermore, while Bellucci played well, Roddick was schooling him out on the court. Barring a miracle, there was no way Roddick wasn’t walking off that court the winner, whether it took one match point or ten. Roddick needs to learn to get a grip on his emotions. He’s developed a habit of arguing with chair umps, and it’s embarrassing. American tennis has already had to endure the tirades of Jimmy Connors and John McEnroe. It shouldn’t have to endure those of Roddick, too.

Andy Roddick

New Year, Same Serena – For those of you who saw ESPN2’s coverage of Day 2, you know that Serena Williams was interviewed and asked about her reaction to the ITF’s ruling in her infamous US Open outburst. While Serena claimed to be sorry and turning the whole incident into a positive by holding an auction to raise money for her charity, she also had the audacity to claim the fine was excessive given the behavior of past players and implied it would have been less had she been a man. First, while her raising money for her charity is a good deed, it in no way makes up for her behavior at the US Open. Second, it’s ludicrous she thinks the fine is excessive and would have been less if she were a man. I realize this is a bit like comparing apples to oranges, but when someone like Martina Hingis gets slapped with a two-year ban for a flimsy positive cocaine test, or Yanina Wickmayer faces losing up to a year of her career for violating the controversial “whereabouts rule,” I’d say Serena got off easy for going out on the largest court in the world in front of television audiences from all over the globe and threatening to kill a line judge by cramming a tennis ball down her throat. It’s clear Serena hasn’t learned her lesson, and I give props to ESPN’s Darren Cahill for being the lone commentator who had the guts to say she should have been suspended, as she certainly would have if she played any other sport.

Sharapova Stutters – Maria Sharapova’s comeback from injury suffered a major setback, as she lost in the opening round of the Australian Open to countrywoman Maria Kirilenko. Sharapova looked rusty, and much like Pam Shriver on ESPN, I was left to question Sharapova’s preparation. She’d hardly played competitive tennis since her early exit at the US Open, yet she chose to play an exhibition instead of a sanctioned tournament to prepare for the first major of the year? It was painfully obvious she didn’t see the problem with this either, as she stated in her interview that she didn’t know what lack of match practice had to do with failing to put the return in play when her opponent was down break point. Maybe her coach Michael Joyce should explain to her the fundamental differences between exhibitions and sanctioned matches.

Great Match, Bad Timing – It was arguably one of the greatest second-round matchups in Grand Slam history as Elena Dementieva took on Justine Henin, the latest top player to come out of retirement. This match definitely lived up to its billing as both players traded bludgeoning groundstrokes and refused to give up ground as they dashed about the court in a desperate attempt to swing the momentum to their own side. In the end, it was Henin who held her nerve longer and took the match in two tight sets. The great tennis aside, it’s a tragedy that the Australian Open so needlessly lost one of the top contenders for the title in the second round. Tournament organizers were given the green light to seed Henin, despite her lack of ranking, and opted to take a pass. I think they missed the boat on that one.

Coverage Woes – I’m grateful that ESPN2 is covering a fair amount of the Australian Open, as I don’t currently get the Tennis Channel. That said, the amount of filler interviews and commentary they have is ridiculous. The first night of coverage started late due to a basketball game running over the allotted time, but instead of going straight to the tennis, viewers had to hear what each of the commentators had to say about players’ chances at the opening major of 2010. And whose bright idea was it to interview Sam Querrey while Kirilenko was upsetting Sharapova in Round 1?  When coverage started on Wednesday night, Patrick McEnroe informs the audience that Baghdatis is in the process of staging a comeback from two sets down against David Ferrer, but do they go to the match?  No, because viewers must be subjected to the two cents’ worth of every commentator on the network. People tune in to watch the tennis, so if anyone at ESPN is reading this, less talk, more action.

Another calendar year about to come to a close means that we can officially turn the page on another exciting year of professional tennis. Truly 2009 was not just an ordinary year in the history of the sport, but one that had fans and media alike talking tennis at great lengths over the past twelve months.

Tennis grabbed the headlines for a variety of reasons – some good, some bad – and captivated us from Rafael Nadal’s first hard-court Grand Slam victory in January to Nikolay Davydenko’s unlikely season-ending triumph at the Tour finals in November. In between we had a comeback like no other from Kim Clijsters in the summer and a meltdown from Serena Williams that made John McEnroe look like a saint. What about December you ask? Well hey, we have to give these guys a break sometime don’t we?

With all the high’s and low’s from the past year it is difficult to focus on just a few, but some certainly stood out more than others.

Roger Federer’s Achievements:

Up until the last Slam of the year in 2008, our boy Roger was getting a lot of flack from people about his performance on the court. No major titles to his credit, a thrashing by Rafa at Roland Garros and losing to the Spaniard again at Wimbledon did not bode well for his attempt at continued domination and his desire to topple the Grand Slam record held by Pete Sampras. Eventually he did win the U.S. Open to salvage some much needed respect and confidence – but could he maintain it in 2009?

Roger responded with authority by making all four Slam finals, finally breaking through at the French Open to complete his career-slam and re-taking Wimbledon in a match for the ages (yeah I know, we said that in 2008 too!) He broke Pete’s record with his 15th major title and also celebrated the year in his personal life with a wedding and the arrival of twins.

He is arguably now the greatest player of all-time and whether he adds to his Slam-total or not, it will be a good while before we even think about his record being challenged. Despite not being named the AP athlete of the year, this guy is as classy a champion as we’ll ever see. He is without a doubt, the tennis played of the year for 2009.

Serena Williams’ Ups and Downs:

On the women’s side the distinction of player of the year goes to Serena Williams. I’m not sure if the word ‘classy’ can be thrown in along with that, but her record at the majors was untouched. Slam victories at the Australian Open and Wimbledon, along with the season-ending championship in Qatar,’ all cemented her status as world number one. And let’s not forget her doubles accomplishments with sister Venus, as the duo won three Slams together and finished the year ranked third overall despite only entering six tournaments.

Negating some of the praise for her tennis achievements was the unfortunate meltdown in her semi-final match at the U.S. Open against Kim Clijsters. Her verbal assault towards a line-judge was completely unacceptable and brought all the wrong kind of attention to the sport in a match that should have been purely about two great and talented tennis players. Foot-fault or not, she was deducted a point according to the rules and as it was on match-point it ended up being the end of the contest.

Take away that one incident – if you can – and everyone would have been singing Serena’s praises for such a fantastic year. Personally I think we can shrug off this ugly heat-of-the-moment outburst and look for Serena to let her play speak for itself in 2010.

Comebacks:

Big-name, small-name, older and younger, there were several notable comebacks in 2009. The most impressive no-doubt goes to a certain Belgian player named Kim Clijsters. Clijsters chose a difficult time of the year to return to professional tennis – halfway through the season – and knocked off some tough competition in her first two tournaments back. It was in her third tournament, at the U.S. Open however, that she really showed us what she could do. After more than two years away from the game, Clijsters knocked off both Williams sisters en-route to her second career Grand Slam title. Makes you wonder if a little time away from the game might help some other players seeking to win another major, doesn’t it?

Other returning players worth note include Taylor Dent on the men’s side who overcame a potentially career-ending back injury to jump from 804 to 75 in the ATP rankings. It’s nice to see the affable serve and volleyer back on the court after such a prolonged absence from the game.

Kimiko Date-Krumm showed us that age is but a number when she returned to the court at 38 years old and became the second-oldest player behind Billie Jean King to win a tour event.

Maria Sharapova returned from an injury to her shoulder that kept her away from the game for ten months. While her powerful groundstrokes remain a threat, her serve was a disappointment as she attempted to use an adjusted motion. If she can keep the number of double-faults to a minimum there is no reason why Sharapova cannot return to Grand Slam success. January will mark two years since her last major victory.

A final comeback worth noting is that of Justine Henin. While Henin has yet to play a competitive match, she made her announcement in 2009 and one cannot help but think the success of her fellow-Belgian Kim Clijsters was partially responsible. What a great boost to the women’s game that is already thriving with plenty of big-name appeal.

Andre Agassi’s Revelations:

When eight-time Grand Slam champion Andre Agassi left the game in 2006, he exited as a soft-spoken, elder-statesman of the tour and a highly respected ambassador of the sport. It was hard to remember him as the long-haired, Big-mac eating, rock-star Agassi of the 80s or the over-weight, sullen, challenger-level Agassi of 1997. Agassi’s autobiography, Open, reminds us of these times and other dark moments in his tennis career that we never even imagined.

Recreational drug-use, lies to Tour officials about dope tests, and a deep rooted hatred for the game were all shocking admissions that Agassi shares with his readers. How did Agassi’s confession sit with his peers and his fans?

Some, like Martina Navratilova, were quick to condemn him, while others like Andy Roddick stood firm behind him. Most voiced their surprise and disappointment and some applauded his candor. While the manner in which Agassi came clean is somewhat less than perfect, his book sheds much insight into the tortured inner-feelings of one of the sport’s more complex characters.

Many lessons can be learned from his writing such as the pressure tennis parents place on their children, the completely ineffective drug-testing policies the tour’s adhere to and the ability to overcome adversity and triumph through hard work and determination.

Israeli Tennis:

It was a year of major tennis accomplishments and disappointments for Israeli tennis players in 2009. The ugly side of sports emerged in February in the United Arab Emirates when politics and racism reared their head in a controversial decision that had everyone talking. Israeli top-forty player Shahar Peer was denied entry into the Emirates despite qualifying for direct entry into the tournament in Dubai. Tournament organizers hid their motives behind so-called fears of security concerns for Peer. In truth, this was just another example of a country that attempts to appear progressive displaying its shallow prejudice.

Sony Ericsson WTA Tour officials mistakenly allowed the tournament to continue despite Peer’s exclusion. Fortunately the situation was corrected in time for the ATP event the following week with Andy Ram playing in the doubles draw. Despite Ram’s entry, American Andy Roddick took a noble stand and refused to play due to the treatment of Peer. A nice gesture of solidarity on his part.

Just when that situation had resolved itself, Israel was once again in the middle of a controversy – this time in Malmo, Sweden, for a Davis Cup tie in early March. Player safety was again cited as the reason why the best-of-five tie would be played with no spectators in attendance. The controversial decision clearly did not help the favored Swedes, as Israel advanced with a surprise 3-2 victory.

Davis Cup would prove to be the saving grace for Israeli tennis in 2009, as the country would defeat a powerful Russian team to get to the semi-finals before bowing out against the eventual champions from Spain. With a roster compiled of unheralded journeymen such as Jonathan Erlich, Harel Levy, Andy Ram and Dudi Sela, Israel made it to their very first Davis Cup semi-final and shocked many along the way. After all of the sensational press they had received earlier in the year, it was a deserving, feel-good story for the Israelis.

Other Notable Events:

- Rafael Nadal’s first-ever loss at Roland Garros versus Robin Soderling. The most shocking loss of 2009 without a doubt and one that would greatly help Federer achieve his missing slam.

- Andy Roddick coming so close to winning his elusive second Grand Slam title. Boy did Andy ever take Roger into extra-innings at Wimbledon in June. He earned some much needed respect after that five set marathon.

- Melanie Oudin’s unexpected run at the U.S. Open where she made it to the quarter-finals. A nice shot-in-the-arm for American tennis that bodes well for the future.

- Drug suspensions and subsequent reversals for Richard Gasquet, Yanina Wickmayer and Xavier Malisse. It is time for the ATP and WTA Tour’s to conduct a serious review of how they handle positive drug tests. Gasquet’s excuse that he ingested cocaine from a night-club encounter with someone’s mouth just doesn’t sit right.

- The retirement of former Grand Slam champions Thomas Johansson, Amelie Mauresmo and Marat Safin as well as Fabrice “The Magician” Santoro and Ai Sugiyama

Federer's Basel debut

In recognition for his results in Toulouse, Federer received a wild card entry into the Swiss Indoors, Switzerland’s biggest tournament, from tour­nament director Roger Brennwald. This tournament guaranteed him a prize money paycheck of at least $9,800. The tournament took place at St. Jakobshalle in Basel’s south side, within walking distance of Federer’s home in Münchenstein. This event, played originally in an inflatable dome in 1970, is one of the most important indoor tournaments in the world that almost every great player has played in. When a virtually unknown Czech player named Ivan Lendl defeated the legendary Björn Borg in the Swiss Indoor final in 1980, it garnered major headlines around the world. The 34th and final duel between John McEnroe and Jimmy Connors took place at the Swiss Indoors in 1991. Future world No. 1 Jim Courier won his first ATP tourna­ment in Basel in 1989. Stefan Edberg won the Swiss Indoors three times and Ivan Lendl won the title twice. Borg, McEnroe, Boris Becker, Vitas Gerulaitis, Goran Ivanisevic, Yannick Noah, Michael Stich, Pete Sampras and Guillermo Vilas are also champions of the event.

For Roger Federer, the Swiss Indoors is like a Grand Slam tournament. The St. Jakobshalle is the place of his dreams, like Centre Court at Wimbledon. In 1994, he was a ball boy at the event, grabbing balls for such players as Rosset, Edberg and Wayne Ferreira, who won the title back then. Now, four years later, he was a competitor in the event. His first-round match was against none other than Andre Agassi. In his youthful hauteur, Federer boldly stated “I know what I’m up against—as opposed to Agassi who has no idea who I am. I am going to play to win.”

But Agassi, the former No. 1 player ranked No. 8 at the time, was without question a larger caliber opponent than what Federer faced in Toulouse. Agassi allowed the hometown boy only five games in the 6-3, 6-2 defeat and said he was not overly impressed by the Swiss public’s new darling. “He proved his talent and his instinct for the game a few times,” the American said kindly. “But for me it was an ideal first round where I didn’t have to do all that much and where I could get accustomed to the new conditions.”

Andy Murray and Laura Robson have confirmed they will represent Great Britain at the Hopman Cup, the official mixed team competition of the ITF, in Perth, Australia in January. Murray will use the event to prepare for the 2010 Australian Open. He is looking to improve his record at Melbourne Park and has decided to use the same tournament that Novak Djokovic (2008) and Marat Safin (2005) played on their way to victory Down Under. They will be the first British representatives at the tournament since Jeremy Bates and Jo Durie lost in the first round in 1992. Each match consists of a men’s and women’s singles and a doubles. The hosts will be represented by Lleyton Hewitt and Samantha Stosur. Melanie Oudin and John Isner have been confirmed as the American team while Russia will be represented by Elena Dementieva and Igor Andreev while Tommy Robredo and Maria Jose Martinez Sanchez will compete for Spain.

Jelena Jankovic

Robin Soderling is a doubt for the ATP World Tour Finals in London, England, after the world No. 10 was forced to withdraw from his semifinal in Stockholm against Cyprus’ Marcos Bagdhatis with an elbow injury. The Swede would have made up points on the Spaniard Fernando Verdasco who currently holds the eighth and final qualification place for the Championships. Soderling has not yet pulled out of his scheduled tournaments in Valencia and Paris ahead of London hoping he will be fit to fight for his place in the end-of-season tournament.

The final line-up for the Sony Ericsson Championships in Doha was decided this week without one representative from the Commonwealth making the final cut. Jelena Jankovic sealed the eighth and final spot despite crashing out of the quarterfinals of the Kremlin Cup in Moscow and she joins Venus and Serena Williams, Elena Dementieva, Svetlana Kuznetsova, Dinara Safina, Caroline Wozniacki and Victoria Azarenka in the battle to find the top player for 2009.

This weeks ATP singles world rankings (26/10) saw Australia’s Lleyton Hewitt climb two places to 20^th while his compatriot Peter Luczak held on to his ranking of 83. Chris Guccione, also from Down under, climbed five places to 104^th. Britain’s Andy Murray remained in 4th place and India’s Somdev Devvarman climbed three to 121^st. In the doubles, Daniel Nestor of Canada remains No. 1 despite his early exit from Shanghai recently but Mahesh Bhupathi of India drops one place to 7^th. Paul Hanley of Australia climbs four places to 26^th after his finals appearance in Stockholm (see below) while South Africa’s Jeff Coetzee remains 35^th after his semifinals berth at the same tournament. Australia’s Ashley Fisher is below him in 36^th while Britain’s Ross Hutchins and Aussie Stephen Huss both fell this week to 49^th and 50^th respectively.

This week’s WTA rankings (26/10) saw Australia’s Samantha Stosur remain at 13 as she continued her climb towards the world top 10 while Aleksandra Wozniak of Canada climbed one place to 30. Another Aussie, Jelena Dokic, dropped to 64^th and Britain’s Elena Baltacha jumped from 93 to 86 after her semifinal appearance at St. Raphael (see below). Her compatriot Katie O’Brien was also up one to 91^st.

In the WTA doubles rankings (26/10) Australians Samantha Stosur and Rennae Stubbs find themselves tied for 5^th spot after Stosur jumped three places while Sania Mirza of India drops two places to 38^th. Sarah Borwell, British No. 1 for doubles, jumps one place to 78^th while South Africa’s Natalie Grandin is up two to 80^th.

Daniel Nestor of Canada suffered his third straight first-round defeat with partner Nenad Zimonjic at the Bank Austria Tennis Trophy. The top two doubles players in the world fell to John Isner and Australian Jordan Kerr 4-6, 7-6(8), 10-6 in just over 90 minutes. It is the eighth first-round defeat the pair have suffered this year.

Jeff Coetzee of South Africa and Australia’s Stephen Huss reached the semifinals of the If Stockholm Open before going down to Kevin Ullyett and Bruno Soares. It was the 500^th doubles victory for Ullyett making him only the 31^st man in ATP history to reach that landmark. In the final they faced Australia’s Paul Hanley and Sweden’s Simon Aspelin. Soares and Ullyett won through 6-4, 7-6(4) to break the hearts of the Australian and the Swede.

In the doubles event at the Kremlin Cup in Moscow India’s Rohan Bopanna partnered Janko Tipsarevic to a semifinals berth where they were eventually defeated by Frantisek Cermak of the Czech Republic and Slovakia’s Mikal Mertinak. Metinak/Cermak went on to win the tournament and improve their chances of appearing in the doubles bracket at the ATP World Tour Finals in London, England next month.

Geoff Pollard has been re-elected as the President of Tennis Australia for another twelve months following this year’s Annual General Meeting held in Melbourne on Monday.

More doubles joy for Great Britain this week as Colin Fleming and Ken Skupski were victorious at the ATP Challenger Event in Orleans, France. They defeated the French pair of Sebastian Grosjean and Olivier Patience 6-1, 6-1 who had beaten another British pair, Jamie Murray and Jamie Delgado, in the semi finals to prevent an all-British final. In Glasgow, Scotland, Chris Eaton and Dominic Inglot picked up their third Doubles title of the month. They defeated fellow Brit Dan Cox and Uladzimir Ignatik of Belarus.

Peter Luczak of Australia was defeated in the round of 32 at the Bank Austria Tennis Trophy on the hard courts of Vienna by the Spaniard Nicolas Almagro. After taking the first set Luczak battled hard but it wasn’t quite enough and he went down 5-7, 7-6(3), 6-1.

Rising teenage star Bernard Tomic of Australia will warm up for the 2010 Australian Open by partnering Aussie tennis legend Pat Cash at the World Tennis Challenge in Adelaide next January. The novel tournament, which concludes just four days before the Open begins, sees a retired tennis star partner a modern-day pro in a team format. The 17-year-old Tomic will represent Australia with Cash, 27 years his senior. Representing America will be John McEnroe and Robby Ginepri, while Henri Leconte will represent Europe with an unconfirmed teammate. Finally, world No. 14 Radek Stepanek will head the Internationals team with an unconfirmed retired player.

Britain’s Elena Baltacha reached the semifinals of the $50k Event in St. Raphael, France before going down to the No. 3 seed Sandra Zahlavova of the Czech Republic. Meanwhile in Glasgow, Scotland, Melanie South was defeated in the final of the AEGON Pro-Series Event. 5^th seed Johanna Larsson of Sweden was too much for the British No. 4, winning in three sets. But South made amends in the doubles, teaming with Emma Laine of Finland to defeat the Mayr sisters of Italy 6-3, 6-2 and bring home the Championship. Future tennis starlet Heather Watson crashed out of the first round of the singles, going down 6-2, 2-6, 7-6(2) to Tunisian veteran Selima Sfar.

Tennis Canada has announced that former Chairman Harold P. Milavsky will be inducted in to the Canadian Tennis Hall of Fame in the Builder category with a dinner in his honour on December 3^rd at the Glencoe Club in Calgary.

Lynette Federer was astonished to read one of her son’s first interviews in a Swiss newspaper when he was still a youngster. The question to Federer was “What would you buy with your first prize money paycheck?” and the answer actually printed in the paper was “A Mercedes.” Roger was still in school at the time and didn’t even have a driver’s license. His mother knew him well enough to know that the answer couldn’t be correct. She called the editors of the paper and asked to hear the taped conversation. The mother’s intuition was correct. He had really said, “More CD’s.”

Roger Federer never had extravagant tastes. Money was never the main incentive for him to improve. It was rather a pleasant by-product of his suc­cess. It is a fact that the most successful tennis players are gold-plated and are among the highest-paid individual athletes in the world. Normally, the top 100 players in the world rankings can make ends meet financially without any difficulties—but nationality plays a crucial role in this. The best player from Japan, a country that’s crazy about tennis and is an economic power house, may be only ranked No. 300 but he could still be earning substantially more than the tenth-best Spanish player even if the Spaniard is ranked 200 positions ahead of the Japanese player. Profits from advertising, endorsement contracts as well as other opportunities that arise for a top player in a particu­lar nation sometimes greatly exceed their prize money earnings.

Anybody who asks a professional tennis player how many dollars or euros they win in a tournament will seldom receive an exact answer. For most, the total prize winnings are an abstract number on a paper and when it has finally been transferred to a bank account, it doesn’t look too good anyways after taxes. By contrast, every player knows exactly how many ATP or WTA points they accumulate and how many are still out there to be gathered and where. These points ultimately decide where a player is ranked, which in turn determines the tournaments a player can or cannot compete in.

While tennis, for the most part, is an individual sport, it’s hardly an indi­vidual effort when it comes to the daily routine. Nobody can function without outside help to plan and coordinate practice sessions, to get racquets, strings, shoes and clothes ready, to make travel arrangements, to apply for visas, to work out a tournament schedules, to field questions and inquiries from the media, sponsors and fans, to maintain a website, to manage financial and legal matters, to ensure physical fitness and treat minor as well as major injuries, to maximize nutrition intake and—something that is becoming in­creasingly important—to make sure that any sort of illegal substance is not mistakenly ingested.

Tennis professionals are forced to build a team around themselves that are like small corporations. This already starts in junior tennis, although sometimes a nation’s national association will help with many of a player’s duties—as the Swiss Tennis Federation did with Federer.

Virtually all top players are represented by small or large sports agencies, where agents and their staff offer their services—not always altruistically—to players. The reputations of agents and sports agencies are not always positive as many put their own financial goals ahead of what is best for their client.

The International Management Group or IMG—the largest sports agency in the world—signed Martina Hingis when she was only 12 years old. Federer also drew the attention of the company’s talent scouts at a very young age. IMG signed a contract with the Federer family when Roger was 15 years old. Régis Brunet, who also managed the career of fellow Swiss Marc Rosset, was assigned to work with the young Federer. Lynette and Robert Federer invested a great deal of time and money in their son’s career but were also in a rela­tively privileged position because Roger was able to take advantage of the assistance of local and national structures early on. For years, Swiss Tennis picked up the bill for his travel and accommodations at many of his matches and also provided opportunities for training and sports support care.

From an early age, Federer began to earn more money in the sport than his contemporaries. By age 18, he already won $110,000 in prize money on the professional tour and by 19, he had earned over $500,000. As Federer became a top professional, his prize money earnings catapulted. At age 20, his earnings soared to $1.5 million. By the time he was 23, his official winnings surpassed $10 million and at 24, the $20 million mark was eclipsed. At the end of 2005, Federer was already in seventh place in the all-time prize money list for men’s tennis and was almost half-way to earning the $43 million that Pete Sampras earned as the top-paid player of all-time before his retirement.

At the age of 17, Federer already signed endorsement contracts with sport­ing good giants Nike (clothes and shoes) as well as Wilson (racquets). Babolat supplied him with one hundred natural gut strings each year while Swisscom picked up the bill for his cell phone use—which the teenager found pretty cool considering his numerous calls.

Federer did not care much for the details of his early business dealings. “I don’t even want to know if I am receiving money from Head and Wilson or just equipment, because if I care too much about things like that, it could change my attitude towards tennis,” he said in an interview at that time. “The prize money is transferred to my bank account and will be used later when I begin to travel even more.” He then added somewhat hastily that “I will never buy anything big. I live very frugally.”

Federer was never a player who would do anything to earn or save extra money. He also didn’t move to Monte Carlo—the traditional tax haven for tennis players—to save on his taxed earnings like many professional tennis players such as his Swiss countrymen Marc Rosset, Jakob Hlasek and Heinz Günthardt. In 2002, he told Schweizer Illustrierte, “What would I do there? I don’t like Monaco. I’m staying in Switzerland!”

He was less tempted to chase after the quick buck for several reasons. First, he was already earning considerably more money than his peers at such an early age. Second, as a Swiss citizen, there were fewer corporate opportunities than players from other countries such as the United States and Germany. Third, his creed was always “Quality before Quantity” and he wanted to con­centrate on the development of his game in the hope that his success would reap larger rewards later in his career.

Federer, however, was always very aware of his value. He slowly but steadily moved up the totem pole of pro tennis and he observed the type of oppor­tunities that opened up for the top players. When I asked him in Bangkok in the fall of 2004 if he was tempted to earn as much money as quickly as possible, he said, “I’m in the best phase of my life and I don’t want to sleep it away. I have a lot of inquiries but most importantly, any new partners have to conform to my plans. They can’t take up too much of my time and their ad campaigns have to be right. I’m not the type of person who runs after money. I could play smaller tournaments, for example, where there are big monetary guarantees, but I don’t let it drive me nuts. The most important thing for me now is that my performance is right and that I have my career under control.”

Roger Federer's RF!

The fact that Federer does not go for the quick, easy dollar shows in his tournament schedule. After he became a top player, he only played in a very few number of smaller tournaments on the ATP Tour where players can be lured to compete with large guaranteed pay days (this is not permitted at the Masters Series and the Grand Slam tournaments). At these events, the going rate for stars the caliber of a Federer or an Andre Agassi could reach six digits. Federer is considered to be a player who is worth the price since he attracts fans and local sponsors and is certain to deliver a top performance. He won all ten tournaments in the “International Series” that he competed in between March, 2004 and January, 2006—an incredibly consistent performance.

Federer’s strategy of looking at the big picture has panned out. He has de­veloped into the champion that he is today because he hasn’t been sidetracked by distractions and has remained focused on the lone goal of maximizing his on-court performance. His successes and his reputation as a champion with high credibility have increased his marketability over the years.

The number of Federer’s advertising contracts was always manageable—in contrast to Björn Borg, for example, who had to keep 40 contract partners satisfied when he was in his prime. At 20, Federer signed a contract with the luxury watch maker Rolex—the brand that is also associated with Wimbledon. In June of 2004, Federer’s contract with Rolex was dissolved and he signed a five-year contract as the “ambassador” for the Swiss watch maker Maurice Lacroix.

This partnership was prematurely dissolved after two years. Since Rolex became aware of the value Federer had as a partner, they signed him to an­other contract in the summer of 2006, replacing Maurice Lacroix.

In addition to this, he signed contracts with Emmi, a milk company in Lucerne (which seemed appropriate for someone who owns his own cow), as well as with the financial management company Atag Asset Management in Bern (until July, 2004) and with Swiss International Air Lines. All of the contracts were heavily performance-related in general and have increased substantially in value with Federer’s successes.

Federer is a very reliable partner for companies. He was associated with his sporting goods sponsors Wilson (racquets) and Nike (clothing and shoes) since the beginning of his career and probably will be forever. His agree­ment with Nike was renewed for another five years in March of 2003 after the contract expired in the fall of 2002. The new contract was at the time considered to be the most lucrative ever signed by a Swiss athlete. Like almost all of Nike contracts, it contains a clause forbidding additional advertising on his clothing—or “patch” advertising—which is something that Nike also compensates Federer for.

But the renegotiation of the Nike contract was a long and tiresome process, which was one of the reasons that Federer dissolved his working relationship with IMG in June of 2003. In the spring of that year, he said that “one thing and another happened at IMG. Those are things that I can’t and am not al­lowed to go into.” It was a matter of money, he said, but not just that. “There were too many things that I didn’t like.”

From that point forward, Federer only wanted to work with people who he trusted implicitly. He noticed that the best control doesn’t work if there is no trust. He gave his environment a new structure that became known as “In-House Management,” based on his conviction that family companies are the best kind of enterprises. John McEnroe’s father—a lawyer—frequently managed business affairs on behalf of his son—and it all worked out well for him. Federer’s parents became the mainstay of his management and estab­lished “The Hippo Company” with headquarters in Bottmingen, Switzerland to manage their son’s affairs. “Hippo,” of course, was chosen in association with South Africa, the homeland of Roger’s mother. “My wife and I had often observed hippos during our vacations to South Africa and have come to love them,” Robert Federer explained once.

After 33 years, Lynette Federer left the Ciba Corporation in the fall of 2003 and became her son’s full-time help (she doesn’t like to be called a manager). “We grew into this business,” she said months later. “If we need expert opin­ion about a specific question, we’re not afraid to ask professionals.” The two main goals for their son were to “build Roger into an international brand name” and to “maximize profits over a lifetime.” The native South African, who, in contrast to Mirka Vavrinec, only occasionally traveled to the tourna­ments, worked very much in the background, which is exactly what her son wanted. It’s important, Federer said in 2005, that his parents go about their private lives in peace despite their business connections to him. “I don’t want them to have to suffer because of my fame,” he said. “I also pay close atten­tion that they are not in the center of media attention very often and only rarely give interviews.”

Robert Federer continued to work for Ciba until the summer of 2006 when he took his early retirement at the age of 60. Robert, however, was always part of the core of his son’s management for years. “I view myself as working in an advisory capacity and try to disburden Roger wherever possible,” he said in the summer of 2003. “But even if we have a great relationship that is based on trust and respect, we still sometimes have trouble.”

In 2003, Federer’s girlfriend officially assumed responsibility for coordinat­ing his travels and his schedule, especially with the media and with sponsors. Mirka’s new role and responsibility gave her a new purpose in life following the injury-related interruption of her own professional tennis career. While mixing a business relationship with a personal relationship can sometimes cause problems, both Roger and Mirka say balancing the two has been easier for the couple than they first anticipated. Mirka treats both roles indepen­dently as best as she can and soon decided “not to get stressed any more” when requests and requirements of her boyfriend/client pile up.

“I’ve made everyone realize that they have to put in their requests a long time in advance and it works great,” she said in 2004. She makes sure to ex­peditiously bring the most pressing matters to Roger’s attention while seeing to it that he is not unnecessarily disturbed by what she believes to be trivial matters.

Nicola Arzani, the European communications director of the ATP Tour, ex­tols the working relationship he has with Mirka. “I work regularly with Mirka and it works great,” he said. “We coordinate all inquiries and set Roger’s schedule according to priorities—usually a long time in advance.” Federer, like all players, is supported by the communications professionals on the ATP Tour or with the International Tennis Federation at the Grand Slam events.

Mirka took up additional activities in 2003 as the driving force behind a Roger Federer branded line of cosmetics and cosmetic care products that were introduced during the Swiss Indoors in Basel. RF Cosmetic Corporation was thus born and Federer actively helped create the scent for his perfume called “Feel the Touch.” Even if this perfume was generally met with wide ac­ceptance, experts in the business believe that launching this line of cosmetics was extremely risky and premature, considering Federer’s youth.

Federer had hardly replaced IMG with his In-House Management when his breakthrough months in 2003 and 2004 followed and provided many op­portunities and requests for him—and a lot of work for his entourage. Within seven months, Federer won at Wimbledon, the Tennis Masters Cup and the Australian Open and then became the No. 1 ranked player. All of his suc­cesses and its consequences subjected the structure of his management to a tough stress test. “We were all taken by surprise, no question,” Federer said. He admitted that he wanted to be informed about all activities and perceived himself to be the head of the In-House Management.

On July 1, 2004, Thomas Werder joined the team as new “Director of Communications” responsible for trademark management, public and media relations, as well as fan communication. This working relationship, how­ever, was soon terminated nearly a year later. The German consulting agency Hering Schuppener with headquarters in Düsseldorf was then introduced as a partner to manage international public relations. But it remained mostly in the background.

With the exception of Maurice Lacroix, new sponsorship agreements were not initially announced. In February, 2004, when his son became the No. 1 ranked player in the world, Robert Federer said that while they were engaged in negotiations with various businesses, space for other partners was none­theless “not infinite.” “We’re taking our time,” he said. “We don’t want to force anything. Roger can’t have 20 contracts because each contract takes up part of his time.”

According to marketing experts, the fact that Roger Federer’s attempts to take better advantage of his commercial opportunities did not initially lead to additional advertising contracts not only had to do with this restraint, but also with his team’s lack of contacts in the corporate advertising world. In addition, Federer was not the first choice for many international companies as an advertising medium, which specifically had to do with his nationality, his image, and—as absurd as it may sound—with his athletic superiority.

Federer had a limited corporate market at home in Switzerland from which to draw and, like all non-Americans, he had difficulties reaching into the financial honey jars of the corporate advertising industry. Such an undertak­ing, without the help of a professional sports marketing agency that knows the American market and that has the necessary connections, is nearly im­possible. Federer’s reputation as a fair, dependable and excellent athlete may also have made him not flamboyant or charismatic enough for many compa­nies. Federer doesn’t smash racquets or get into shouting matches like John McEnroe or Ilie Nastase used to. He doesn’t grab at his crotch like the street fighter Jimmy Connors and, at the time, he was not considered to be a legend like Björn Borg, who looks like a Swedish god. He doesn’t dive over the court until his knees are bloody like Boris Becker and he also doesn’t surround himself with beautiful film starlettes like some of this colleagues, for instance McEnroe, whose first wife was actress Tatum O’Neal and his second, the rock star Patty Smythe, as well as Andre Agassi, who married the actress Brooke Shields, before being settling down with fellow tennis superstar Steffi Graf.

Anybody who likes convertibles, safaris, playing cards with friends, good music and good food, sun, sand and sea, is too normal and unspectacular. Federer was still missing something. During his first two years as the world No. 1, Federer lacked a rival that was somewhat his equal. Tennis thrives from its classic confrontations between rival competitors. Borg had Connors and later McEnroe. McEnroe had both Connors and Borg and later Ivan Lendl. After McEnroe and Connors, Lendl had Boris Becker. Becker had Stefan Edberg and Andre Agassi had Pete Sampras. In the women’s game, there was no greater rivalry than Martina Navratilova and Chris Evert. Roger Federer didn’t have anybody between 2004 and 2005 who could hold a candle to him. During the 2004 and 2005 seasons, Federer lost only 10 times to nine differ­ent players, seven of whom were not in the top 10. A real rivalry only grew starting in 2006 with Rafael Nadal.

When in July of 2005 Forbes magazine came out with its list of the world’s top-paid athletes, Federer did not make the list. His annual income (from prize money, start guarantees, advertising and sporting goods contracts) was esti­mated to be about $14 million. Forbes tallied only two tennis players on their list—Andre Agassi, who, at $28.2 million, came in seventh overall on the list, as well as Maria Sharapova, the attractive Russian Wimbledon champion of 2004 whose estimated annual income was at around $18.3 million due to various advertising contracts. The Forbes list was dominated by basketball and baseball players with golf star Tiger Woods ($80.3 million) and Formula 1 world cham­pion Michael Schumacher ($80.0 million) holding the top positions.

Given the undeniable need to play catch up to his fellow elite athletes on the Forbes list and gain more of a foothold in the commercial advertising space, nobody was surprised when Federer once again augmented his management with a professional international agency in 2005. It was a surprise, howev­er, when he chose to rehire IMG after a two-year hiatus, despite such offers made by Octagon, SFX and other top agencies. However, the world’s largest sports marketing agency was only announced as an addition to the In-House Management with the goal of “concentrating intensively on his economic op­portunities.” This was an optimal situation, Federer said, explaining that “I’m continuing to work with my present team, taking advantage of its lean struc­ture while at the same time having a world-wide network at my disposal.”

American Tony Godsick became Federer’s manager. A tennis insider who also managed the tennis career of former Wimbledon, US and Australian Open champion Lindsay Davenport, Godsick was also married to Mary Joe Fernandez, the former top tennis player who owned three pieces of hardware that Federer desperately envied—two gold medals and one bronze medal from the 1992 and 1996 Olympics.

Following the 2003 death of IMG’s founder, Mark McCormack, the com­pany was sold. The Cleveland, Ohio-based company then reduced its staff of 2,700 considerably, sold many of its properties and parts of its business, ap­parently to remedy its financial woes. IMG’s stake in professional tennis was also reduced as the company dumped its stake in events in Scottsdale, Ariz., Los Angeles and Indian Wells. The incoming IMG owner was Ted Forstmann, an investor who buys and sells companies at will, and made personal efforts to Federer to have his new company do business with him. The American was said to have paid $750 million for IMG and some insiders immediately speculated that Federer was signed to help increase the market value of the company and that he would share in the accruing profits if IMG were to be re-sold or listed on the stock market. No official comments came from either camp regarding this speculation.

Asked during the 2006 Australian Open if his new working relationship with IMG changed things for him and if he was now more active in off-the-court endeavors, Federer was unequivocal in stating that he was now in a new and much stronger position vis a vis IMG than before: “I don’t want much more to do because I’m booked pretty solid. I’ve made it clear to IMG that this is the reason that I’m coming back. It’s the opposite: IMG have to do more than before.”

IMG quickly became very active in order to optimize Federer’s economic situation and better exploit his potential. The goal was to find ideal partners and contracts that accurately reflected his status as a “worldwide sports icon.” In 2006, existing contracts were re-negotiated, cancelled (Maurice Lacroix) and new ones were signed (Rolex, Jura coffee machines). Federer also signed a lifetime contract with Wilson, despite attractive offers from rival racquet companies in Japan and Austria.

Early in 2007, Federer signed his first big endorsement contract with a com­pany that was not related to tennis or to a Swiss company. In Dubai, he was unveiled as the newest brand ambassador of the new Gillette “Champions” program, together with Tiger Woods and French soccer star Thierry Henry. “These three ambassadors were selected not only for their sporting accom­plishments, but also for their behaviour away from the game,” the company explained. “They are as much champions in their personal lives as they are in their sports.”

The highly-paid contract was a stepping-stone for Federer and reflected that he had become an international megastar. The multi-faceted marketing initiatives, including global print and broadcast advertising in over 150 mar­kets, helped him increase his popularity outside the sports world.

When I asked Federer in the end of 2006, if his relation to money had changed over the years, he said, “Suddenly, money turned into a lot of money, and in the beginning, I had problems with this.” He felt that some articles suggested the impression that top tennis players are a modern version of glo­betrotters who run after the money from town to town. He did not feel this was an accurate portrayal of his priorities. “It’s not true,” he said. “All I’m trying to do is fulfill my dreams as a tennis player.”

Jim Courier and the Outback Champions

The debut national telecast on Thursday, October 1 will feature two-time French and Australian Open champion Jim Courier taking on 2003 Wimbledon finalist Mark Philippoussis in the semifinals of The Residences at The Ritz-Carlton, Grand Cayman Legends Championships. The championship match from Grand Cayman will air starting October 8, followed by semifinal and final-round matches featuring Pete Sampras, Patrick Rafter, Mats Wilander and Courier from Los Cabos, Mexico starting October 15. The three-month stretch of tournament coverage, including select replays on weekends, will also feature action from Outback Champions Series events in Newport, R.I., Charlotte, N.C. and Surprise, Ariz. For full television listings, go to www.ChampionsSeriesTennis.com.

“We are excited to expand our partnership with Fox Sports Net and create a consistent TV season for fans to watch the greatest players over the last 25 years compete against their peers for prize money and ranking points,”  said Jon Venison, co-founding partner of InsideOut Sports & Entertainment and the Outback Champions Series. “With this schedule, Outback Champions Series tennis will be seen weekly in a minimum of 55 million homes across the United States for the next three months giving fans the opportunity to watch legendary players like Andre Agassi, Pete Sampras, Jim Courier, Mats Wilander, Patrick Rafter and more continue to do what they do best.”

Founded in 2005, the Outback Champions Series features some of the biggest names in tennis over the last 25 years, including Andre Agassi, Pete Sampras, John McEnroe, Courier and others. To be eligible to compete on the Outback Champions Series, players must have reached at least a major singles final, been ranked in the top five in the world or played singles on a championship Davis Cup team. The Outback Champions Series features seven events on its 2009 schedule with each event featuring $150,000 in prize money as well as Champions Series points that will determine the year-end Champions Rankings No. 1.

InsideOut Sports + Entertainment is a New York City-based independent producer of proprietary events and promotions founded in 2004 by former world No. 1 and Hall of Fame tennis player Jim Courier and former SFX and Clear Channel executive Jon Venison. In 2005, InsideOut launched its signature property, the Outback Champions Series, a collection of tennis events featuring the greatest names in tennis over the age of 30. In addition, InsideOut produces many other successful events including “Legendary Night” exhibitions, charity events, corporate outings and tennis fantasy camps such as the annual “Ultimate Fantasy Camp”. Through 2008, InsideOut Sports + Entertainment events have raised over $4 million for charity. For more information, please log on to www.InsideOutSE.com or www.ChampionsSeriesTennis.com.