Polo Ralph Lauren: shopping 3.0

As if you don’t already have enough widgets on your iPhones (I’ve never seen so many phones shaken violently in my life!), Polo Ralph Lauren adds to the mix by introducing the first luxury American mobile commerce website.
Customers can download software to their camera phones, which in turn will scan codes displayed in print ads, [...]

Momma’s Got A Brand New Bag

Prince plans to release new lines of racquet bags in conjunction with this year’s U.S. Open.
Inspired by Maria Sharapova herself, the new Sharapova Collection will showcase the Russian’s classic elegance through a striking, clean, all-white bag with black Prince logo and accents. Available in a triple and six-pack, both bags in the collection will also [...]

Holy FCUK!

French Connection, from whose teat TSF sucked a LOT of clothes, makes an appearance at these Wimbledon championships on British player Elena Baltacha. I never would have thought that their in-your-face branding campaign (”FCUK”, which stands for French Connection United Kingdom) could have a place in the hallowed grounds of this uber-traditional event.

But I guess [...]

Le Coq Sportif will scale back in the U.S.

Brent Hunsberger, the man behind the Playbooks and Profiles blog at The Oregonian, is reporting that Le Coq Sportif plans to scale back its North American operations, a move likely brought on by the weak dollar and slow U.S. economy.

Venus Williams and ALT strike again!

The superhero team of Venus Williams and Andre Leon Talley strike again, this time arriving together for the Costume Institute’s gala opening of the exhibition “Superheroes: Fashion and Fantasy” at New York’s Metropolitan Museum of Art.
Venus came out in a Carolina Herrera gown with Fred Leighton jewels while Andre wore Giorgio Armani; both were shrouded [...]

When Bethanie Mattek applies herself…

Bethanie Mattek toned things down as she played this week’s Boyd Tinsley USTA Women’s Pro Championships in Virginia.

A tennis fashion gallery

More and more news/magazine portals are doing tennis fashion pieces these days. Some are great; some, not so much (like this one eschewing Borg’s short shorts and loving Rafa’s capris. No thank you, Martha!).

Nole in Gucci for GQ

Even GQ, the scrawny brother of Men’s Vogue, gets in on Nole mania (Anna, Jay — move aside!) with their May issue. A four-page spread features current tennis and (soon-to-be) fashion darling Novak Djokovic.

Roger’s practices, part 2

In case you’re keeping track of Roger Federer’s practice tees, here’s an early roundup from Monte Carlo…

Looking for some geek chic?

Huge wire frame glasses? Check. Zip-up varsity jacket with loud sleeve patterns? Check. Siamese ice cream cone? Check.