Federer Chocolate
Roger Federer and Lindt
Roger Federer and Lindt & Sprüngli, a premium chocolate manufacturer in Switzerland, announced a long term deal where Federer will serve as the global brand ambassador of its brand Lindt chocolates.
Lindt & Sprüngli expressed its happiness in partnering with the 15-time major tournament champion.It confirmed that the contract details will be kept confidential. In the past 160 years, Lindt & Sprüngli has never associated its products with any celebrity. Association with Federer is sure to establish global presence of this premium brand chocolates in key market segments. Federer with his practical approach and pleasant disposition fits well as a global ambassador for Lindt & Sprüngli. Lindt & Sprüngli claims it to be a perfect match of No. 1 chocolate and No. 1 tennis star as Federer and Lindt both stand for ‘Swissness,’ ‘Premiumness,’ ‘Quality’ and ‘Passion.’
Ernst Tanner, CEO and Chairman of the Board of Lindt & Sprüngli, comments: ‘We are naturally delighted to be able to name Roger Federer, an exceptional and well-known Swiss icon, as our brand ambassador. Together with Roger Federer, we will become the foremost ambassadors for Swiss quality.’ And Roger Federer confirms this: ‘I am Swiss by birth, and since my childhood, I have always been a great fan of LINDT chocolate. I am very excited to partner with the global leader in premium chocolate and I enjoy their products and am very impressed with their plans for future growth.’
Lindt & Sprüngli has already launched a successful communication campaign based on Maîtres Chocolatiers. The Association with Federer is sure to enhance the company marketing efforts to set the global stage for Lindt range of premium chocolates.
To read more about Roger Federer, go to www.RogerFedererBook.com and order a copy of the Rene Stauffer-authored book on Federer, THE ROGER FEDERER STORY, QUEST FOR PERFECTION.
Entries(RSS)