US Open: New Shoes for Querrey and Oudin

Portland, Oregon, August 31st, 2009 – The 2009 U.S. Open provides the optimal setting for two adidas athletes to showcase their artistic integrity. Americans Sam Querrey, currently ranked 26th in the ATP World Tour, and Melanie Oudin, the #3 ranked American female in the world, will each set foot onto the court in one-of-a-kind Barricade V’s that they personally designed through miadidas.com, the premier online customization service.

Each player brought a unique approach to the design process to create Barricade V’s that reflect their personality, color preferences and style both on and off the court. Querrey wanted something that would stand out, announcing his arrival among tennis’ top international players. Oudin’s design is more introspective, as the inscription of ‘believe’ on the side of the shoe brings to life her motivation to succeed among the competition.

Fans seeking to make their own unique statement on-court can follow suit and design their own Barricade V’s at www.miadidas.com.

For inspiration as they design custom shoes, consumers can check out both Querrey and Oudin’s designs in more detail on miadidas.com.

mi adidas Background
The idea of owning customized sneakers traces back to Adi Dassler, who strove to create the best performing footwear for athletes when he founded the company 60 years ago. Today, within the mi Performance section of miadidas.com, consumers can choose from comprehensive range of footwear selections spanning four sport categories – Basketball, Running, Soccer and Tennis. Alongside a unique 360-degree zoom and rotate capability, a wide array of colors, designs, materials and logos result in thousands of possible custom sneaker combinations. Following three key tenets – Fit, Performance and Design – mi adidas provides consumers with an easy three-step design process to create the best product for their needs.

Custom footwear is delivered direct in 3-4 weeks and price points range from $95 to $240. To learn more about mi adidas, visit www.miadidas.com.

mi Performance is the counterpart to mi Originals under the mi adidas umbrella; the overall customization concept of the two-divisional brand. Part of adidas’ Sport Style division, adidas Originals represents a fusion of sport authenticity and global street style, extending the brands unique sports heritage while creating inspiration within fashion. Under the mi Originals section of miadidas.com consumers can customize iconic styles such as Gazelle, Superstar, Stan Smith, ZX 700, Forum and Stan Smith CF.