Sharapova may be out but definitely not down!
Like Erwin wrote a few months ago Nike begins Cole Haan push with Maria Sharapova and like the pressrelease said Cole Haan Debuts Spring 2009 Ad Campaign Featuring Maria Sharapova.
That partnership between Cole Haan and Maria Sharapova announced on the eve of the 2008 U.S. Open is finally sprouting: the company’s spring ad campaign will feature Maria, marking the first time a Nike fashion subsidiary has used a Nike athlete for advertising.
While Cole Haan’s marketeers had the following to say about the deal:
“The campaign marks the first time Cole Haan has collaborated with a Nike athlete to serve as the face of a new collection,” notes Cole Haan Chief Marketing Officer Michael Capiraso. “We are able to leverage her interest in fashion and sport, while connecting with our consumer in a new and unique way.”
Sharapova added to that:
International tennis sensation, Maria Sharapova adds: “Cole Haan’s Sporting Collection offers the right balance of style and function that’s perfect with my lifestyle. Off court, I want to feel comfortable in what I wear, and polished at the same time. The Sporting Collection lets me do that and still be me.”
Well Sharapova was spotted at her arrival at the Cole Haan Promotional Signing, Coral Gables on March 25. Enjoy pics!
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