Cole Haan Debuts Spring 2009 Ad Campaign Featuring Maria Sharapova

New York, NY (February 2009) - Cole Haan unveils today that international tennis sensation Maria Sharapova will serve as the face of the 2009 Spring advertising campaign.

Shot with elemental simplicity in Malibu, California by internationally acclaimed lifestyle photographer Martyn Thompson, the campaign reflects the interplay of style and sport, passion and play, that Cole Haan and Sharapova share. The weave of traditional craftsmanship and high-performance innovation that embodies the Cole Haan-Nike partnership finds new expression in Spring.

“The campaign marks the first time Cole Haan has collaborated with a Nike athlete to serve as the face of a new collection,” notes Cole Haan Chief Marketing Officer Michael Capiraso. “We are able to leverage her interest in fashion and sport, while connecting with our consumer in a new and unique way.”

International tennis sensation, Maria Sharapova adds: “Cole Haan’s Sporting Collection offers the right balance of style and function that’s perfect with my lifestyle.  Off court, I want to feel comfortable in what I wear, and polished at the same time. The Sporting Collection lets me do that and still be me.”

Mixing Media Initiatives:

• Digital media to play an important role in the campaign – rich media presence on top sites
• Debuting in March issue of Vanity Fair
• Print Campaign to appear in top Women’s Core titles (mix of single page, spread and 4-page insert executions)
• OOH executions include NYC Meat Packing district Billboard, wrapped bus shelters and busses

Media can visit www.colehaan.com for more information on all of Cole Haan’s product lines for Spring ‘09 and beyond.