French Connection, from whose teat TSF sucked a LOT of clothes, makes an appearance at these Wimbledon championships on British player Elena Baltacha. I never would have thought that their in-your-face branding campaign (”FCUK”, which stands for French Connection United Kingdom) could have a place in the hallowed grounds of this uber-traditional event.

But I guess an almost-obscenity is on par with mensy-looking get-up Dominika Cibulkova wore for her first round match against Jie Zheng. (Zheng won 6-4, 6-3.) Cibulkova subs for Tati Golovin as the 2008 Lacoste bunny. Sadly, this flashy underwear is now year-old news.

Browse: You can check out the latest offerings from the FCUK online store here.

(player photos by Getty Images; FCUK banner by fcuk.com)

Related posts:

1. Brr! The desert cold brings out the long sleeves and leggings
2. Prince’s Spring 2008 lookbook
3. Fashion Focus: Bjorn Borg Underwear F/W 08
4. Dominika Cibulkova Has Officially Arrived
5. Fashion: Rochus wears turquoise Tacchini