Raonic, Robson, Keys and Kuznetsov Rock the Tennis Court for Wilson Tennis

Raonic, Robson, Keys, Kuznetsov Wilson Tennis1(June 28, 2013) As a follow-up to their inventive and humorous incognito ads with Roger Federer and Serena Williams, Wilson Tennis is now showcasing their “generation next” players, including ATP players Milos Raonic and Andrey Kuznetsov, as well as Laura Robson and Madison Keys who are both through to the third round of Wimbledon.

Typical teenagers can be seen hitting the concert scene on a Friday night, but every fan knows tennis players work around the clock perfecting their game. So it’s no surprise that these four rising stars ditch normal Friday night plans, and instead hit the practice courts — even at night.

Wilson Tennis keeps it youthful and fresh in their newest video, showcasing the fun side of the younger players with their quirks, giggles and funny gestures any age can have a lighthearted laugh at.

The video is part of the BE NEXT campaign that Wilson Tennis started a few weeks ago with Federer. The campaign also includes a contest giving fans the opportunity to meet Federer at the US Open. Other prizes include a Wilson racquet, footwear, apparel, bags and more.

To enter the Wilson BE NEXT contest, go here: www.wilson.com/benext