Behind the Scenes: Launch of adidas by Stella McCartney with Wozniacki, Petkovic
January 11, 2013 — Adidas’ popular barricade tennis line is taking new inspiration from designer Stella McCartney and will be accompanying the launch with a fan competition which runs from the 14th-27th January on the adidas Women’s Instagram page. The debut of her collection at the year’s first Slam at the Australian Open is only the first chapter of the 2013 adidas women’s campaign to be launched in March.
WTA pro Caroline Wozniacki was already wearing Stella’s exclusive adidas line, but the expansion into the barricade collection will include new designs for fellow adidas-sponsored players like Andrea Petkovic, Laura Robson and Maria Kirilenko.
Last month, we hinted at what the adidas ladies could be wearing for the Australian and French Opens, and it has now been confirmed with these beautiful-captured behind the scenes photos and video of the line. (Full gallery at bottom.)
Comprised of structured dresses and separates, the adidas by Stella McCartney barricade range comes in a palette of yellow, blue and white, with accents of silver and grey. Highlights of the collection include a tank and skirt combination as well as the all-in-one dress in white and run yellow for the Australian Open, and white and legend blue for the French Open, with feminine color blocking and sharp pleats.
The launch would not be complete without a competition. So the good folks at adidas tennis are running an accompanying contest for the duration of the Australian Open, which begins on January 14th. The competition asks you to capture your adidas tennis look for a chance to win some of the new kit, so stay tuned to their Instagram page!
Check out the full video teaser and gallery of behind the scenes footage below!
(Photos and video courtesy of adidas tennis)