InsideOut Turns to Amplify

NEW YORK – July 20, 2009 – InsideOut Sports & Entertainment announced today it has retained Amplify Sports and Entertainment for sponsorship sales representation of InsideOut’s signature property, the Outback Champions Series. InsideOut, co-founded by Hall of Fame tennis champion Jim Courier and former SFX and Clear Channel executive Jon Venison, is an independent producer of proprietary events and promotions.  The Outback Champions Series is a collection of tennis events featuring many of the greatest players of the past 25 years, including Andre Agassi, John McEnroe, Pete Sampras and many others.

Inside Out Turns to Amplify

InsideOut Turns to Amplify

Amplify will help secure Outback Champions Series corporate partnerships.  Founded in 2005, it features eight events on its 2009 schedule with each event featuring $150,000 in prize money.  To be eligible to compete on the Outback Champions Series, players must have reached at least a major singles final, been ranked in the top five in the world or played singles on a championship Davis Cup team.

“Amplify has a stellar record in helping build partnerships between top brands and marquee properties,” said InsideOut Sports + Entertainment co-founder Jim Courier. ”We look forward to working with them to build upon the success of the Outback Champions Series.”.

“The Outback Champions Series offers advertisers unprecedented access to many of the biggest names in tennis and the ability to connect in a meaningful way with target customers,” said Michael A. Neuman, president of Amplify Sports and Entertainment.  “We’re excited to work with InsideOut to secure new corporate partners for this great property.”

About Amplify Sports and Entertainment

Amplify Sports and Entertainment specializes in maximizing clients’ investments in sports, lifestyle and entertainment sponsorship. Through strategic insight, Amplify builds brands by customizing compelling, relevant and memorable marketing programs that drive sales by establishing a deeper, more emotional bond with target consumers. Proprietary tools, the Sponsorship Snapshot™ and the Sponsorship Amplifier™, offer the industry the most comprehensive resources for evaluating return on sponsorship marketing investments. Clients include: ABSOLUT® VODKA, Allergan, Inc., American Bass Anglers, Business Clubs of America (Philadelphia), BOTOX®, Champions Series, Cruzan® Rum, Everlast, Ford Models, Gardenburger, ING Direct, International Sports Properties, Level™ Vodka, Inc., Juvéderm™, Major League Soccer, National Grid, Nikon, Inc., Pepsi Bottling Group, SportsNet New York (SNY), Strike Ten Entertainment, Time Warner Center, USA Field Hockey, U. S. National Whitewater Center, United States Tennis Association, US Speedskating, Volkswagen of America and XanGo, LLC. For more information on Amplify Sports and Entertainment, LLC visit www.ampfirm.com.

About InsideOut Sports & Entertainment

InsideOut Sports + Entertainment is a New York City-based independent producer of proprietary events and promotions founded in 2004 by former world No. 1 and Hall of Fame tennis player Jim Courier and former SFX and Clear Channel executive Jon Venison. In 2005, InsideOut launched its signature property, the Outback Champions Series, a collection of tennis events featuring the greatest names in tennis over the age of 30. In addition, InsideOut produces many other successful events including “Legendary Night” exhibitions, charity events and tennis fantasy camps such as the annual “Ultimate Fantasy Camp”. Through 2008, InsideOut Sports + Entertainment events have raised over $4 million for charity. For more information, please log on to www.InsideOutSE.com or www.ChampionsSeriesTennis.com.