Nadal and Federer: Proof Tennis Has Arrived

I am sitting here passing time while waiting.  As usual, I grab a  magazine in the room’s stack of reading for bored individuals, this one a Vogue, and to my surprise, tennis has intercepted mainstream media.

Rafael Nadal is featured in slick glamour, hair pulled back.  Roger Federer’s wedding is covered on a full glossy page, part of the social
scene usually devoted to Hollywood.  Huh?  Tennis in a women’s fashion magazine?

When American Vogue is putting two of tennis’ top players in a single issue, that’s proof tennis is losing the “popular to everywhere but the
USA” reputation.  It has genuinely arrived.  Nadal has the potential to become the male Maria in endorsement appeal – his playboy charm wrapped in down to earth goodness and talent on court (ignoring a little French Open slip) make him a super estrella for sure.

Thoughts on this, anyone?  When did you realize tennis “made it” in a country obsessed with football and baseball?